Discover insider tips, travel guides, and inspiring stories for your next adventure in Japan
KOKUNEKO, a sweets brand from Hakata, has launched the Koku-Uma Langue de Chat starting April 24, 2026 — a whimsical new treat featuring brown sugar and grass-fed butter sandwiched in a light, crispy cookie with cat and paw print designs.
Kamakura-based aroma raw chocolate brand MAISON CACAO is launching a new additive-free raw chocolate for children made with Amaou strawberries, available from April 25, 2026 at all seven of its locations.
A 91-day collaboration campaign between Narumiya Characters — beloved mascots from popular 2000s junior apparel brands — and ROUND1 entertainment venues is rolling out across Japan starting April 27.
Felissimo's Cat Club has released four new collaboration items featuring Nyanko-sensei from the TV anime Natsume's Book of Friends, available online from April 17. The spring lineup includes a UV-cut cardigan, a flat pouch, a rain/shine umbrella, and a Seto pottery toast plate.
A collaboration event between SEGA NET Mahjong MJ and the pachislot game Sma-Slo Fist of the North Star: Chapter of Reincarnation 2 launched on April 20, 2026, featuring a national tournament with exclusive in-game items available for both the app and arcade versions.
The beloved ramen chain Tenkaippin has opened a new location just steps from JR Kawasaki Station, offering its signature rich kotteri soup to diners in Kawasaki City.
TSUTAYA Conditioning PILATES Kakuozan opened on April 20, 2026 in Nagoya's Chikusa Ward, marking the brand's first location in Aichi Prefecture. The studio combines instructor-led small-group classes with 24-hour unmanned self-use access.
The Yokohama Tourism Association launches "Flower Jack Journey," a new floral city promotion featuring flower-decorated bay cruises and festival appearances, with events running from late April through May 2026.
The 6th Imo Fes! sweet potato food festival arrives at Nagoya Oasis 21 on April 25–26, 2026, featuring 11 specialty vendors including the world's first yakiimo shop to win a Monde Selection Gold Award. Admission is free.
A new dinosaur-themed experiential attraction is opening at ABURAYAMA FUKUOKA in Fukuoka City, featuring life-sized moving dinosaur models, AR exploration content, and fossil excavation experiences.
Pop-up shops for the TV anime Agents of the Four Seasons: Dance of Spring are set to open in Osaka from May 1 to 10 and in Tokyo from May 13 to 24, 2026, offering a lineup of new merchandise for fans.
An experiential art fair blending interior design, furniture, and fine art opens at Yokohama Red Brick Warehouse from May 14 to 17, 2026, with free general admission and optional VIP evening events.