PARCELLE JEWELRY, a jewelry brand born in Tokyo's Ebisu neighborhood, crafts pieces under the concept of "jewelry that stays close to your heart," using natural stones, diamonds, pearls, coral, and other distinctive materials, each handcrafted individually by Japanese artisans. This time, the brand is holding a limited-time pop-up shop for seven days, from Wednesday, August 5 to Tuesday, August 11, 2026, at Matsuzakaya Nagoya's Main Building 1st Floor, North Entrance Event Space.
PARCELLE JEWELRY IS COMING TO NAGOYA
This Summer, a Seven-Day Encounter with "Jewelry that Stays Close to Your Heart"
PARCELLE JEWELRY currently operates permanent stores across the Kanto, Kansai, Shikoku, and Kyushu regions. The pop-up shop at Matsuzakaya Nagoya, held several times a year, gives visitors in the Tokai region a chance to see the jewelry in person and check its craftsmanship and fit for themselves.
This edition brings a wide selection of jewelry, from long-standing signature series available since the brand's founding to new seasonal colors and pieces exclusive to the pop-up shop. Visitors can browse everything from charming motifs to one-of-a-kind pieces that highlight the individuality of each material, showcasing PARCELLE JEWELRY's full range.
The standout piece is a strawberry-motif pavé ring, making its Nagoya debut. Deep red rubies are set densely into the charming strawberry form, paired with a streamlined band for a design that adds a playful touch to adult style.
Throughout the event, dedicated pop-up shop staff who travel to department stores nationwide will help visitors choose jewelry suited to their style and preferences. Both longtime customers and those discovering PARCELLE JEWELRY for the first time are welcome to stop by.
All PARCELLE JEWELRY items are one-of-a-kind; the placement and type of natural stones and diamonds vary by piece. Images shown are for illustration only, and each item is available in limited quantities while supplies last.
Strawberry Jewelry Makes Its Nagoya Debut
As the highlight of the pop-up shop at Matsuzakaya Nagoya, the "Strawberry Jewelry" collection makes its debut in Nagoya.
The ring densely sets deep-colored gemstones reminiscent of ripe fruit into a plump strawberry form. Each stone, varying in size and color, is carefully selected and set using a meticulous pavé setting technique that captures the fruit's rich coloring and three-dimensional shape.
Behind its charming appearance lies a luxurious level of craftsmanship, with generous amounts of material, skill, and time poured into each piece. From selecting the stones to final inspection, completing a single piece takes roughly three to four times longer than usual. Because the stones are set into a motif smaller than 1 cm, artisans adjust the balance in increments of 0.1 mm, carefully setting each stone one at a time.
The design also features botanical lines reminiscent of a strawberry vine and soft curves that avoid a perfectly round shape. The volume of the precious metal combined with the gemstones' deep coloring tones down the sweetness, resulting in a refined look that suits adult style.
Each piece features a different combination of colors and gemstones, making every one one-of-a-kind. Visitors are invited to see the Strawberry Jewelry collection in person at the pop-up shop, where playful charm meets quiet luxury.
The ring pairs well with stacking and adds a subtle playful touch to adult style.
The World of PARCELLE JEWELRY
PARCELLE JEWELRY has long shaped jewelry around the individuality and character of its materials. This release introduces that appeal through six different perspectives: Antique Motif, Colored Stones, Botanical, Silver, Natural Color Diamonds, and Pearl — designs and techniques passed down across eras, colored stones that each differ in hue and shape, botanical pieces that reflect the presence of plant life, silver enjoyed for its texture and how it changes over time, diamonds with the depth unique to natural coloring, and pearls that convey an organic warmth.
Antique Motif
Inspired by antique jewelry, these pieces carefully incorporate design and techniques passed down through generations with a contemporary sensibility. Layers of delicate handwork create a look with a sense of calm and timelessness.
- Technique: Antique and traditional metalworking techniques
- Craftsmanship: Emphasis on fine handwork
- Impression: Timeless, understated presence
Art Nouveau: from ¥376,200 (tax included; Pt950/K10YG, diamonds)
Victorian Leaf: from ¥251,900 (tax included; Pt950/K10YG, colored stones, diamonds)
Mille Gothique: from ¥136,400 (tax included; K9YG, black diamonds)
Colored Stones
These pieces focus on the appeal of colored stones, each differing in color and shape. Every piece is crafted as a one-of-a-kind item that makes the most of each stone's individual character and layered coloring, adding color to any outfit.
- Material: A variety of colored stones
- Craftsmanship: One-of-a-kind pieces that make the most of each stone's shading and character
- Impression: Adds individuality and color to any outfit
Cent Couleur series: from ¥133,100 (tax included; various K10 golds, colored stones, diamonds)
Pomponne series: from ¥84,700 (tax included; various K10 golds, colored stones, diamonds)
Ligne: from ¥81,400 (tax included; K10YG, colored stones, diamonds)
Botanical
Flexible plant curves, shifting colors, and the subtle irregularities found in nature — rather than simply depicting plants as a motif, this series aims to capture their lifelike presence in jewelry form. Through three-dimensional shapes and delicate design, it expresses the rhythm of life that plants hold.
- Material: Colored stones and precious metal that reflect plant forms and vitality
- Craftsmanship: Forms that emphasize curves, dimensionality, and natural irregularity
- Impression: A soft look with an underlying sense of vitality
La Fraise: from ¥126,500 (tax included; plated silver, colored stones, diamonds)
Nature series: from ¥81,400 (tax included; K10YG, colored stones, diamonds)
Silver
Silver has long been used as a material for personal ornaments. Focusing on this historic material, the brand has reinterpreted the character of the antique era and the texture that deepens with time as contemporary jewelry — a collection that lets wearers enjoy the material's character and how it changes over the years.
- Material: Silver, diamonds, colored stones
- Craftsmanship: Finishing that draws out different expressions depending on the stone and design
- Impression: A dignified presence with character that develops over time
Silver Collection: jewelry with an antique air that lets wearers enjoy the material's character and its changes over time.
Natural Color Diamonds
These pieces focus on the rich color and brilliance of natural color diamonds in shades such as white, champagne, and yellow. Each piece is crafted to delicately bring out the differences in tone, achieving a look that combines quiet presence with a sense of glamour.
- Material: Natural color diamonds in white, champagne, yellow, and other shades
- Craftsmanship: Delicate settings that bring out differences in tone
- Impression: A brilliance that combines calm and glamour
Natural Color Diamonds: delicate tones brought to life in jewelry form.
Pearl
These pieces focus on the soft luster and organic character of pearls. Valuing the warmth unique to this natural material — distinct from minerals — each piece is crafted with an elegant, gentle presence.
- Material: Pearl
- Craftsmanship: Designs that highlight the pearl's organic texture
- Impression: Warmth and elegance
Pearl Collection: jewelry that transforms the soft luster of pearls into a quiet sense of glamour.
Event Details
Dedicated pop-up shop staff will offer suggestions tailored to each visitor.
- Dates: August 5 (Wednesday) to August 11 (Tuesday, public holiday), 2026
- Manager: Matsumoto (@manaka_parcelle)
- Location: Matsuzakaya Nagoya Main Building 1st Floor, North Entrance Event Space, 3-16-1 Sakae, Naka-ku, Nagoya, Aichi
- Hours: 10:00 AM to 8:00 PM
- Instagram: https://www.instagram.com/p/DbW4pAiki5S/
- Closed: Follows Matsuzakaya Nagoya's holiday schedule
Business days and hours are subject to change.
Pop-up shop staff, from left: Ogawa, Matsumoto, and Maeda.
About Matsuzakaya Nagoya
Matsuzakaya Nagoya is a long-established department store made up of three buildings — Main, South, and North — with one of the largest sales floor areas in Japan. With a history spanning more than 400 years, it has built a reputation for trust and quality deeply rooted in the local community over the years. The store houses numerous luxury and cosmetics brands from Japan and abroad, offering a high-quality shopping experience. It is also home to the Matsuzakaya Art Museum and an event hall that host a variety of exhibitions, including art and anime-related shows, making it a popular complex that blends culture, art, and entertainment.
- Official site: https://www.matsuzakaya.co.jp/nagoya/event/
PARCELLE JEWELRY pop-up shop at Matsuzakaya Nagoya (photographed April 2026).
About PARCELLE JEWELRY
Founded in 2013 as a small storefront in Tokyo's Ebisu neighborhood, PARCELLE JEWELRY is built around the concept of "jewelry that stays close to your heart." Valuing time-honored techniques, each piece is carefully handcrafted by Japanese artisans to become a companion for everyday life. The brand is available at department stores nationwide and through pop-up shops across the country.
- Instagram: https://www.instagram.com/parcelle_jewelry/
Information is current as of the announcement date and is subject to change without notice.
