Aeon Pet's pet lifestyle brand "Petemo" is opening its first-ever pop-up store at "JIYUGAOKA de aone," a commercial complex in Tokyo's Jiyugaoka neighborhood, for a limited run from July 10 (Friday) to August 9 (Sunday), 2026.
Known for its trend-conscious younger residents and one of the highest dog-owning household rates among Tokyo's 23 wards, Jiyugaoka has long been an area without a Petemo store. With the rising trend of treating dogs and cats as family members, pet-related products have become increasingly premium and diverse. As summer arrives and demand grows for outings with dogs, the pop-up store brings together a curated selection of "safe, comfortable, and stylish" items, including carts and apparel, tailored to pet owners who value trend and quality. Through this pop-up, Petemo hopes to introduce itself to new pet owners in the Jiyugaoka area and offer a refined space where visitors can experience the brand's value firsthand.
Pop-Up Store Overview
Period: July 10 (Friday) to August 9 (Sunday), 2026, 11:00 AM to 6:00 PM
Location: JIYUGAOKA de aone, 2F Event Space, 2-15-4 Jiyugaoka, Meguro-ku, Tokyo
Access: A 3-minute walk from the front exit of Jiyugaoka Station on the Tokyu Toyoko Line and Oimachi Line
SNS: Petemo Pop-Up Store on Instagram
Three Highlights of the Petemo Pop-Up Store
1. Curated Premium Brands and Petemo's First Apparel Lineup
The store centers on high-end, high-quality pet carts and apparel goods designed to elevate everyday life with a dog.
Pet carts: Popular carts from "TAVO" and "Air Buggy," along with cart accessories from "OPAAAP" and "HARRYS PET."
Apparel: Making its debut at Petemo, "MINIME," a brand popular online among young women, offers carry bags and walking bags, alongside dog clothing and gear from "BENNYS" and "BEAMS."
2. Attentive Concierge Service Paired with Seamless Online Ordering
Staff with specialized knowledge offer concierge-style support for choosing the right cart, finding the correct size, and selecting items suited to each customer's lifestyle. Items not available in the store can also be ordered online.
3. A Pet-Friendly Space for Shopping Together
Dogs are welcome to walk through the store, so visitors can relax and enjoy a special shopping experience in Jiyugaoka together with their dogs. Dogs who visit the store may also be featured on the store's dedicated Instagram account.
