"SUMWARE MARKET" (サムウェア マーケット), the first Tokyo showcase of the workwear brand SUMWARE (サムウェア), will be held at TEN10 STUDIO in Yoyogi, Tokyo, on Friday, November 20 and Saturday, November 21, 2026. Admission is free.
It is not a market where products are simply lined up. It is a place to talk with the makers, eat, and get a feel for their commitment to their craft. Makers of clothing, food, farming, craft and art each bring their own work.
mister it. × SUMWARE: Pants, Bags and Pouches for Photographers, Debuting at the Venue
Three collaboration items designed for photographers will be shown for the first time at the venue.
01 PANTS
Minimalist slacks that keep their functions on the inside. They have a built-in lens cap pocket and cleaning cloth, plus cushioning that eases the strain of kneeling.
02 TOTE BAG
Padded to protect a DSLR camera and a laptop. A casual design that is easy to carry every day.
03 POUCH
A quick-access design that lets the user take out and use a compact digital camera instantly. It has dedicated pockets for organizing SD cards and cables.
About mister it.
The brand's designer, 砂川卓也, graduated from ESMOD Paris at the top of the class, then worked on the main collection and the Artisanal line at Maison Martin Margiela before launching the brand in 2018. He and SUMWARE's designer have been friends since their days learning clothesmaking in Paris. Having built up experience in different places, the two bring together the functions needed on the job and design made with a single person in mind.
You can see and handle the actual products at the venue. They will be displayed and sold on both days (November 20 and 21). The world of mister it. can also be seen on the brand's website and Instagram.
Talk With the Makers, Touch Their Work, and Buy
Two Days of Encountering Makers' Devotion to Their Work
A continuous row of booths made from square aluminum pipes lines the walls of the venue. Clothing, food, farming, craft and art: the industries differ, but the commitment to the work is shared. The makers convey SUMWARE's way of thinking through their own work.
Rendering of the venue. A dining space and a space for staying and interacting will also be set up.
"Panel of Commitments" Made With Sticky Notes
At the start of the event, each exhibitor's "non-negotiables" (譲れないこと) are posted on sticky notes on the translucent panel at the bottom of their booth. Other exhibitors and visitors then freely add the appeal they notice. Visitors can take part as well.
SUMWARE Lineup
SUMWARE is a workwear brand born from the field. Its features include fabric designed from the yarn up based on the voices of working people, and construction that considers ease of movement and storage capacity. The lineup will be displayed and introduced at the venue.
Exhibitors: FOOD & DRINK
TAKABULL CURRY
FOOD | Tamba-Sasayama, Hyogo
Starting out by borrowing space in the Taisho Ward of Osaka, the shop moved to Tamba-Sasayama in 2022. It focuses on a single dish, water-free chicken curry, and refines the flavor with total commitment to each plate.
- Exhibiting: November 20
- Instagram: @takabull\_curry
NEW県産品
FOOD | Okinawa
A team that conveys the appeal of Okinawa through food and experiences. At the venue, it offers gluten-free bagels made with Okinawan salt and brown sugar, and special tacos flavored with shikuwasa.
- Exhibiting: November 20 and 21
- Instagram: @newkensanpin\_okinawa
家庭料理 Common.
FOOD / WINE | Shimanouchi, Osaka
A small home-cooking restaurant with six counter seats. At the venue, it offers wine with an original design and an adult-style cheesecake that goes well with wine.
- Exhibiting: November 20
- Instagram: @common\_mami
Bar athome
BAR | Shinsaibashi, Osaka
A bar run under the concept "Eros in a Dream" (夢の中のエロス). It serves alcohol and soft drinks, supporting a time in which conversations arise around the makers.
- Exhibiting: November 20 and 21
- Instagram: @bar\_athome
seethestand
COFFEE | Buzen, Fukuoka
A coffee stand attached to the sewing factory "thec." Coffee and original drip bags are sold.
- Exhibiting: November 20 and 21
- Instagram: @seethestand\_jp
杉尾農園 (Sugio Farm)
FARM / FOOD | Tamba-Sasayama, Hyogo
A farm that grows black soybeans, rice and mountain yams. Along with black soybeans, processed products, rice and mountain yams, it also introduces the landscape where they grow and ways to eat them.
- Exhibiting: November 21 (November 20 is product sales only)
- Instagram: @sugionouen
Exhibitors: FASHION & ART
GOYO CAP
CAP
Centering on jet caps, the maker handles everything from pattern making to sewing alone. After dozens of prototypes, the caps are characterized by a moderate depth, light weight and a widely rounded brim.
- Exhibiting: November 20 (November 21 is product sales only)
- Instagram: @goyo\_cap
SAKAGUCHI TAICHI
SHOES
A brand that considers the relationship between materials, the body and form through shoemaking. It explores forms with a margin that goes beyond function alone.
- Exhibiting: November 20 and 21
- Instagram: @sakaguchitaichi
Anapau / yoursSOCKS
UNDERWEAR / SOCKS
A brand offering underwear with a playful design and a comfortable fit, and socks that stay close to everyday life.
- Exhibiting: November 20 and 21
- Instagram: @anapau\_japan
Ten People, Ten Colors
ART / CRAFT
A group of three artists. Under the theme of "jūnin toiro" (十人十色), they present works based on jewelry, textiles and illustrations, along with miscellaneous goods.
- Exhibiting: November 20 and 21
- Instagram: @\_minimal\_fusesayuki
Yuuichiro Matsuura
ART
Creates installations using Japanese antiques and objects made by shaping natural materials. The works are made to return to the soil once they have served their purpose.
- Exhibiting: November 20 and 21
- Instagram: @yuuichiromatsuura
Event Details
- Event name: SUMWARE MARKET (サムウェア マーケット)
- Dates and hours:
- Friday, November 20, 2026, 11:00 AM to 9:00 PM
- Saturday, November 21, 2026, 10:00 AM to 7:00 PM
- Venue: TEN10 STUDIO (3-36-8 Yoyogi, Shibuya-ku, Tokyo, 東高代々木ペアシティ B棟 001)
- Admission: Free
- Contents: Booth displays and sales by exhibitors, food and drink service, and display and sale of mister it. collaboration products
- Organizers: 協和ホールディングス株式会社 繊維事業部 / SUMWARE
