Numerous notable brands are holding shows and presentations at Shibuya Hikarie's Hikarie Hall, the official venue for Rakuten Fashion Week Tokyo 2027 S/S. Japan Fashion Week, which marked its 20th anniversary last September, is now heading into its next 20 years with a range of new initiatives underway. The show period runs Monday, August 31 through Saturday, September 5, and has now moved into its second half.
Highlights From the First Half
On the opening day, yoshiokubo took the stage first, with a giant tent built for the occasion in the form of a "ger," the traditional mobile dwelling of Mongolia. Themed "Natural Born Nomads," the collection built on the previous season's idea of a "runner in the city," using lightweight fabrics that catch the wind and sharp cutting to create everyday wear with an edge.
Seivson presented at Hatoyama Kaikan, a beautiful Taisho-era Western-style mansion, with this season's theme of "Keibou" (聞房), a term for a woman's private space — a bedroom or sitting room. Built around the brand's signature lingerie detailing, the collection took on a more gothic mood than usual, tracing a gradient between adult women and young girls, and also featured a collaboration with Juicy Couture.
WHiTENOOK joined as an official RFWT designer show for the first time; the brand's previous appearance came via a recommendation from the China Fashion Week Organizing Committee as a "China Fashion Week Recommendation Show." This season marks the brand's fourth since launch, themed "FUSION." The show opened with clean pieces that highlighted the beauty of the brand's signature natural materials, gradually deepening in color as the fabrics shifted toward denim.
ENFÖLD, designed by Mizuki Ueda, closed out the opening day. Having joined RFWT for the first time last season, the brand — favored by adult women — once again showed its presence at fashion week. This time, under the theme "WRAPPING STRUCTURE," the collection drew on architectural structure to bring out its own distinctive silhouettes.
Day two opened with the partnership show Global Fashion Collective, a platform dedicated to supporting creative designers, holding its ninth runway show at RFWT. The show produces innovative runway showcases across fashion cities worldwide, and this time featured three brands: SHINO, Nar Rew Ekar, and PERRY JONES.
The next partnership show was BENCH/ Presents Threads of Dreams, a joint runway staged by BENCH/, the Philippines' leading lifestyle and fashion brand. Marking the 70th anniversary of diplomatic relations between the Philippines and Japan, the show brought together three designers — Rhett Eala, Jaggy Glarino, and Joey Samson — for their first-ever presentation in Japan.
support surface presented under the words "ordinary shift — a quiet transition away from the ordinary, moving beyond what's taken for granted," with a particular focus on translating the finest craftsmanship into everyday wear. With 99% of its production done in Japan, the brand's unwavering sense of beauty and sincere, customer-facing approach to creation reflect the strength of Japanese manufacturing.
MITSURU OKAZAKI drew on the keyword "a strange sight," calling to mind the gray-suited "time thieves" from Michael Ende's classic novel Momo and translating that essence into the collection. MEGMIURA WARDROBE, winner of the JFW DIGITAL GRAND PRIX for 2023 S/S, returned to RFWT for the first time since the 2023 A/W season.
Day three opened with EITARO, appearing at RFWT for the second time in its third season since debut. This season's theme, "Datsu" (脱, "shedding"), continues an unbroken story from the previous seasons' "Sanagi" (蛹, "chrysalis") and "Sehanagi" (背花着) collections. KEIKO NISHIYAMA, which had continued to present digital-only collections, held its first-ever physical runway show, expressing through striking graphics a plant's journey as it changes form and is passed from hand to hand across different lands, under the theme "Cultivating Wonder."
pillings, named a 2025 LVMH Prize semifinalist and drawing attention from overseas, presented under the theme "Landscapes2," continuing from the previous season with a focus on the everyday lives of ordinary Japanese people. Rather than a clear, first-person narrative, the collection captured everyday life from multiple angles, depicting through clothing the landscapes that lie between reality, memory, and fantasy.
The first half of the show period closed with yushokobayashi. Winner of the TOKYO FASHION AWARD 2026, the brand presented its debut collection this past March, and this time returned with its second collection, themed "mermaid's tears."
Street Snap Project "SHIBUYA FASHION STYLE" Underway at Shibuya Hikarie
At the Shibuya Hikarie 1F Event Square, an official snap photo session open to the general public is underway, set against a backdrop panel designed by this season's participating brand RequaL≡ (Recall). During the event, renowned photographer Mitograph, who has shot the official snaps in past seasons, will also be taking photos. Some of the resulting snapshots are set to be featured on in-venue signage and on RFWT's official Instagram Stories.
Event details
Dates: Through Friday, September 4, 12:00 PM to 7:00 PM
The official JFWO photographer is scheduled to shoot from 12:00 PM to 2:00 PM during the period the backdrop panel is set up.
Venue: Shibuya Hikarie 1F Event Square
Co-organizers: Tokyu Corporation, Shibuya Hikarie, ShinQs by TOKYU DEPARTMENT STORE, and the Japan Fashion Week Organization
Participation: Free
Experience a Fashion World in Physical Space: C JEAN's Tokyo Debut
C JEAN, helmed by Taiwanese designer Chun-Yuan Jean, is making its first-ever presentation in Tokyo.
Shibuya Hikarie 8F, 8/COURT: 2027 S/S "THE ATELIER IS OPEN"
The 2027 S/S collection "BECOMING: BOLÉRO" centers on the idea of "Becoming," an attempt to turn not just the finished garment but the time and process behind its creation into a form of expression in itself. The venue is set up as an open atelier, where visitors can watch a single garment gradually take shape in front of them through the making process.
8/CUBE 1-3: C JEAN "THREE QUIET ROOMS"
The exhibit presents works that reconstruct Taiwanese and Kyoto traditional crafts into contemporary fashion through C JEAN's own sensibility. On view are bags born from a three-generation collaboration with Taiwanese lacquer artist 王清霜, a recipient of the Order of the Rising Sun, Gold and Silver Rays, together with his son and grandson, alongside the "BELIEF" collection, which elevates lacquer craftsmanship into clothing. Also featured is the "SA・TA・NA・MA" collection, created in collaboration with rō-ketsu (wax-resist) dyeing artisan 上林博之 of the Kyoto dye house SHOBIEN KYOTO. Visitors can experience a world unique to C JEAN, where traditional handcraft resonates with contemporary clothing.
Event details
Dates: Thursday, September 3 and Friday, September 4
Venue: Shibuya Hikarie 8F, 8/COURT and 8/CUBE 1-3
Admission: Free (the exhibition is open to all visitors)
A presentation limited to invited guests and members of the press will be held starting at 5:00 PM on Thursday, September 3.
Official YouTube: https://www.youtube.com/@jfwofficial
Official website: https://rakutenfashionweektokyo.com/jp/
Official schedule: https://rakutenfashionweektokyo.com/jp/#schedule
Rakuten Fashion Week Tokyo 2027 S/S Overview
Dates: Monday, August 31 to Saturday, September 5, 2026
Organizer: Japan Fashion Week Organization
Official social media
Instagram: https://www.instagram.com/rakutenfwt/
