Creative Lounge MOV, operated by KOKUYO Co., Ltd., is hosting MOV ICHI (MOV Market), a cultural festival for working adults, on February 28, 2026 (Saturday), at Shibuya Hikarie.
MOV ICHI Special Website: https://mov-ichi.com
About MOV ICHI (MOV Market)
MOV ICHI (MOV Market) is an annual festival where MOV members transform their work styles and lifestyles into creative content and set up booths. Now in its 13th edition, this year's event features cutting-edge technologies like generative AI and 3D printing, combined with the unique ideas of MOV members to create curiosity-sparking prototypes that make tomorrow a little more enjoyable.
You can watch a video of last year's event here: https://vimeo.com/1070716803?fl=pl&fe=sh
The festival offers diverse programs enjoyable for both children and adults, including:
- Thrilling business pitch competitions
- Family-friendly craft workshops
- Participatory photo installations
- Latest professional services and technologies
- Limited-edition food and daily goods shops
- Fortune-telling and body care experiences
Additionally, this year's event features a collaboration with the "Death Fest" project, which explores the theme of death often considered taboo, offering a "coffin experience" to help visitors rediscover the value of everyday life.
MOV ICHI offers opportunities to update your daily life through curiosity for anyone seeking fresh perspectives in work, learning, and everyday living.
1. Stimulating Live Content for Mind and Senses
(1) Startup Pitch Competition: "Toryu MOV" (Climbing Dragon MOV)
Time: 11:00 AM to 1:00 PM (scheduled) @ Open Lounge
MOV's startup support program exclusively for seed-stage companies. Entrepreneurs with "passionate spice" to make the future better will present their final pitches. The winner receives one year of support. Their passion resonates with the audience's intellectual curiosity, creating pleasant stimulation.
Judges:
- New Business Creator | Minoru Moriya
- Human Capitalist | Hidetoshi Takano (Keep Players Co., Ltd.)
- President & CEO | Hidekuni Kuroda (KOKUYO Co., Ltd.)
- Entrepreneur | Hitomi Takeuchi (Coloridoh inc.)
Moderator:
- Parallel Entrepreneur | Hirokazu Senda (natowa Inc.)
Event Page: https://mov-ichi.com/2026/exhibitor_program/3562/
(2) Curry Exchange & Talk Show with Champion Flavors
Time: 1:00 PM to 3:00 PM (scheduled) @ Open Lounge
A social gathering for curry lovers presented by Kanda Curry Grand Prix Ambassador Curry P.K.P.K. Enjoy ultimate champion curry (retort pouches) from past winners: 2024 winner "Sangatsu no Mizu," 2023 winner "jimbocho," and 2019 winner "Akihabara Karigari." Features a special talk show with former S&B Foods representative Hiroki Kito. (Advance reservation required)
Event Page: https://mov-ichi.com/2026/exhibitor_program/3560/
2. Family-Friendly Interactive Prototypes
(1) "Take a Photo, Take a Flower" - Where Flowers Become Memories
An interactive photo booth adorned with small bouquets. Visitors take photos and take home a bouquet, leaving their photos in that space. The flowers decorating the venue transform into memories carried by visitors, while the booth fills with people's smiles. This participatory installation evolves over time as the event progresses.
Event Page: https://mov-ichi.com/2026/exhibitor_program/3604/
(2) Create Your Own Molle Doll Workshop for Little Creators
A popular craft workshop featuring "Molle Dolls" taught by Candlicco, an instructor trained in Korea. Simply bend and twist fluffy pipe cleaners with your hands - safe and easy even for small children. This special workshop stimulates tactile senses through the joy of creating your own cute prototype.
Event Page: https://mov-ichi.com/2026/exhibitor_program/3558
(3) Silk Screen Printing Experience Booth
Create your own design on tote bags or drawstring pouches. Select your favorite design, apply ink, and print it yourself. This simple yet satisfying experience offers the unique texture and enjoyment of handcraft.
Event Page: https://mov-ichi.com/2026/exhibitor_program/3634/
3. Prototyping the Future of Work - Latest Professional Services
(1) Daily Life Upgrade Experimental Lab with 3D Printing
Using 3D printing technology to make everyday life "just a little" more convenient. This booth showcases niche inventions (prototypes) that are "not essential but extremely comfortable when you have them." We're also collecting your "fantasies" - ideas like "I want to solve this inconvenience" or "I wish I had this tool!"
Event Page: https://mov-ichi.com/2026/exhibitor_program/3581/
(2) Next-Generation Smart Glasses DX - Control with Just Your Eyes
Special public demonstration of "Libero Sight™," a smart glasses solution that brings digital transformation to logistics. While normally used only in professional settings, everyone can freely experience this authentic DX device at MOV ICHI.
Event Page: https://mov-ichi.com/2026/exhibitor_program/3609/
(3) Interactive AI Guide "ama ai" - A New Museum Experience Through Dialogue
Named after "ask me anything," "ama ai" is an AI guide service for exhibition facilities where you can freely ask questions about artworks. Instead of just reading or listening to prepared captions, you can inquire in your own words about what interests you. No app required - just scan a QR code with your smartphone to begin this dialogue with art.
Event Page: https://mov-ichi.com/2026/exhibitor_program/3608/
4. Healing and Inspiration to Upgrade Mind and Body
(1) "The Selfish Zine" Showcase
Personal "self-journals" freely written without concern for format or definitions. These affirm being "selfish" and express each person's thoughts openly. The messages carried by these words sometimes resonate with readers' hearts and sometimes bring fresh tension. Experience these compassionate messages delivered through the vehicle of words.
Event Page: https://mov-ichi.com/2026/exhibitor_program/3597/
(2) Painful Bamboo Stepping Trial & One-Minute "Mobility Care" Experience
"Mobility Care" is an authentic method that explores the body's "comfort" and "discomfort," such as difficulty turning to one side, and can fundamentally improve physical condition. This methodology has now spread to 1,400 locations across 19 countries worldwide. Experience quick treatments learned at Japan's rare "Mobility Care" academy for just one coin! Includes a special "painful bamboo stepping trial" that reveals physical issues through your feet.
Event Page: https://mov-ichi.com/2026/exhibitor_program/3575/
(3) Improvised Scenario "Momonochichi-do" - AI vs. Human Showdown
A must-see booth that always draws lines. Scenario writer Masahiro Yokoya creates improvised short comedy scenarios from topics provided by visitors. This popular booth sells out quickly. This year also features a new challenge: having AI write short comedy from the same topic to compare which is more entertaining.
Event Page: https://mov-ichi.com/2026/exhibitor_program/3538/
(4) Special Collaboration: Ultimate Life Prototype "Death Fest: Coffin Experience"
A project that explores the taboo theme of "death" to consider the well-being of both life and death. Through the "coffin experience," visitors can rediscover the value of everyday life in the present moment - truly the ultimate "self-renewal" experience.
Event Page: https://mov-ichi.com/2026/exhibitor_program/3586/
5. Limited MOV ICHI Shops to Make Tomorrow More Exciting
(1) "Doshiyoumonai 10nin" (How Hopeless Can 10 People Be) Official Goods Shop
The highly anticipated film opens nationwide on February 21, 2026, and comes to MOV ICHI! Selling T-shirts, zines, and stickers packed with the movie's energy. Perfect for those who haven't seen the movie yet and those still buzzing from watching it.
Event Page: https://mov-ichi.com/2026/exhibitor_program/3576/
(2) Professional-Grade Laundry Detergent "LIVRER"
A detergent developed by professionals who handle live performance costume cleaning, gentle on both the environment and clothes. Achieve dry-cleaning quality results at home, transforming daily chores into joy. Bring professional wisdom into your everyday life.
Event Page: https://mov-ichi.com/2026/exhibitor_program/3578/
(3) Region-Specific, Artist-Specific, Year-Specific Japanese Paper
Carefully selected Japanese paper from across Japan, made exclusively from domestic raw materials, normally not available commercially. At MOV ICHI, we sell "year and region-specific paper" from 2023, 2024, and 2025, along with accessories. Experience a new way to enjoy traditional Japanese handmade paper culture.
Event Page: https://mov-ichi.com/exhibitor_program/3584/
(4) Body-Friendly and Eco-Conscious Delicious Bagels and Baked Goods
The "Mogu Mogu KIOSK," which usually satisfies MOV members' cravings, presents carefully selected foods. Three brands offer delicious food with social messages: JUNO, ovgo B.a.k.e.r, and POW BAR.
Event Page: https://mov-ichi.com/2026/exhibitor_program/3602/
Plus 29 total booths (scheduled). Full list: https://mov-ichi.com/2026
Event Information
Date: February 28, 2026 (Saturday)
Hours: 1:00 PM doors open to 7:00 PM closing
Venue: Shibuya Hikarie 8F, Creative Lounge MOV & 8/ COURT
Admission: Free
Capacity: No limit, no advance registration required
About MOV ICHI
MOV ICHI is an annual festival where MOV members, who share the space like neighbors in a community, create booths allowing visitors to experience their work and working styles in an enjoyable way.
About Creative Lounge MOV
A members-only work lounge operated by KOKUYO Co., Ltd. The activities are backed by KOKUYO's research and development on future work styles and workplaces. Since opening in April 2012, people of different industries, generations, careers, and nationalities have gathered, sharing specialized knowledge and ideas, creating a loose community.
True to its name "MOV," which embodies the concept of launching new "Movements" from Shibuya, we aim to continue being a space that generates connections between individuals and the energy to challenge new endeavors.
Location: 8F 8/ (Hachi), Shibuya Hikarie, 2-21-1 Shibuya, Shibuya-ku, Tokyo 150-0002
Operated by: KOKUYO Co., Ltd.
Website: https://www.shibuyamov.com/
Information is current as of the announcement date and subject to change without notice.
