Korean cosmetics brand rom&nd reached its 10th anniversary in September 2026. To mark the occasion, a 10th anniversary project called "Dear Bestie" is underway.
As part of the project, three new shades of The Juicy Lasting Tint, the brand's flagship lip tint, will go on sale in limited quantities on Saturday, October 10, 2026.
The release date refers to the shipping date. The date on which the product becomes available in stores varies by store.
A Thank-You from rom&nd to the "Besties" Who Have Been With the Brand for 10 Years
rom&nd was born in South Korea in September 2016.
The brand has been supported by users who love cosmetics and enjoy colors and textures in their own way. rom&nd affectionately and respectfully calls these cosmetics fans "Kotaku" (short for "cosmetics otaku"), and has developed its products by listening to their voices.
The tagline of the 10th anniversary project is "Dear Bestie."
To rom&nd, the "Kotaku" are like dear friends (Besties) who share the fun of trends and new makeup and have helped grow the brand together. "Dear Bestie" expresses gratitude for the past 10 years and a wish to keep discovering new colors and makeup together.
The products being released for the anniversary are three new shades of The Juicy Lasting Tint, the lip tint that is closely associated with the brand. The colors capture the special mood of celebrating a 10th birthday.
Product Overview
The Juicy Lasting Tint 10th Anniversary Limited Colors
- A lip tint with a glossy shine that looks like a coating
- Mellow shades reminiscent of milk and syrup
- Product: rom&nd TJL Tint (THE JUICY LASTING TINT)
- Size: 3.5 g
- Price: 1,320 yen (tax included)
More 10th Anniversary News Coming Soon
Since its launch, rom&nd has valued communication with its users, offering products full of color and ideas that make even the time spent choosing cosmetics and applying makeup enjoyable.
Besides the SNS campaigns currently underway, the 10th anniversary project has various plans lined up, including a special pop-up event in October and the release of further new products.
The project delivers thanks to every "Bestie" who has been with the brand over the past 10 years. Look forward to rom&nd's new developments as it heads into its next decade.
