Saga Tamaya (head office: 2-5 Nakanokoji, Saga City, Saga Prefecture; President and CEO: Yuto Yamakoshi) will open a limited-time pop-up store called "Cappamakiya" from October 30, 2025 (Thursday) to November 3, 2025 (Monday, national holiday). The store celebrates the Saga International Balloon Fiesta, one of Japan's premier hot air balloon events, with linguistic inspiration drawn from Cappadocia, Turkey, the world-renowned hot air balloon destination.
The venue will feature kappa-maki rolls made with abundant Saga Prefecture ingredients, stage performances by kappa-style performer "Hanagattsu," and sales of limited original merchandise, offering a special fusion of food and entertainment.
About Cappamakiya
Cappamakiya is a new food brand inspired by linguistic connections to Cappadocia, Turkey, the world's hot air balloon mecca, created to support the continued development of the Saga International Balloon Fiesta, one of Japan's leading hot air balloon events. The brand features original kappa-maki rolls starring Saga Prefecture cucumbers, combined with Saga nori seaweed, Saga beef soboro, Yobuko squid, Shiraishi lotus root, and other famous local products from across the prefecture. A single package allows visitors to fully enjoy the rich flavors of Saga.
Additionally, the event will host a collaboration stage with popular performer "Hanagattsu." With a humorous kappa-inspired appearance, Hanagattsu engages the audience with laughter and surprises. Limited-edition merchandise featuring playful designs combining hot air balloons and kappa-maki rolls, including "Cappamakiya Original T-Shirts," "Caps," and "Stickers," will also be available. These items are recommended as Balloon Fiesta souvenirs.
Key Features of Cappamakiya
①Kappa-Maki Rolls Featuring Saga Prefecture's All-Stars
Not only do the rice, nori seaweed, and cucumbers forming the base of the kappa-maki rolls use Saga Prefecture ingredients, but they also luxuriously incorporate Saga beef, Yobuko squid, Shiraishi lotus root, and other famous local products from across the prefecture. Under the theme of "experiencing Saga in one roll," the flavor simply highlights the appeal of these ingredients.
Kappa-Maki (with Saga Prefecture Ingredients)
Price: 700 yen (tax included)
②Food x Entertainment by Rising Performer
The pop-up venue will feature live performances by kappa-style performer "Hanagattsu." Admission is free, and visitors can enjoy commemorative polaroid photo sessions.
Hanagattsu Profile
Born from a pun on flowers (hana) and noses (hana), Hanagattsu is the embodiment of laughter and nature-loving "guts" in a "hana" (flower). For an hour, they dance, make puns, and celebrate with flowers while laughing continuously. The flip side of contemporary performer, dancer, and visual artist "Chibigattsu!" They appear in various locations across the country to make flowers of smiles bloom in people's hearts, spreading guts and blooming.
③Sales of Cappamakiya Original Merchandise
Original designs fusing hot air balloons and kappa-maki rolls. The coloring imagines "sky and nori seaweed," and these are limited products available only at this pop-up event.
T-Shirt
Price: 5,000 yen (tax included)
Cap
Price: 3,500 yen (tax included)
Sticker
Price: 500 yen (tax included)
*Images are samples only. Please check design details at the venue.
Event Overview
Event Name: Cappamakiya
Location: Saga Tamaya East Annex Front (South Building Arcade in case of rain)
Store Address: 2-5 Nakanokoji, Saga City, Saga Prefecture 840-8580
Event Period: October 30, 2025 (Thursday) to November 3, 2025 (Monday, national holiday)
Event Hours: 10:00 AM to 8:00 PM
*Food sales scheduled for 12:00 PM to 3:00 PM and 4:00 PM to 8:00 PM
Products for Sale: Kappa-maki rolls using Saga Prefecture ingredients / Original merchandise (T-shirts, caps, stickers)
