Samantha Thavasa is releasing a collaboration collection with Sanrio's character Hello Kitty.
Release Schedule
- September 4 (Friday): Pre-orders open at the Samantha Thavasa official online shop
- September 5 (Saturday): Early release at select stores (LUMINE Shinjuku, LUMINE Omiya, LUMINE Yokohama, Takashimaya Osaka, Nagoya Takashimaya), with pre-orders available at other stores
- September 11 (Friday): Nationwide release
Special feature page: https://www.samantha.co.jp/shop/e/exb2609a1/
Shoulder Bag — ¥27,500 (off-white, black)

A shoulder bag with Hello Kitty's design embossed on the front.
Its simple design makes it easy to coordinate across a wide range of occasions.


Backpack — ¥36,300 (black)

A roomy nylon backpack with Hello Kitty's design worked into it.


The houndstooth embroidery is the highlight, with Hello Kitty and her friend Tiny Chum peeking out from the pattern.
A belt on the back lets the bag carry on top of luggage, making it a handy piece for travel.
Handbag — ¥37,400 (black)

A leather handbag whose heart-like cutting is its main feature.
The center pocket is done in a houndstooth pattern, peeking through as a subtle accent.


A ribbon-shaped charm designed after Hello Kitty's ribbon flips over to reveal a mini mirror.
Wallets — ¥22,000 (bi-fold) / ¥25,300 (long wallet), in black or red

A bi-fold wallet and a long wallet featuring Hello Kitty set against a houndstooth pattern.
The combination of houndstooth embroidery gives the pieces a refined look.

The back of each wallet is embroidered with the words "Hello Kitty."
Mini Mini Bag Charm — ¥9,680 (pink, black)

A bag charm that shrinks the handbag design down to a mini size.
It comes in two versions, Hello Kitty and Tiny Chum, and can be clipped onto a bag with the included chain. It can also hold small items like lip balm, so it doubles as a mini pouch.
Plush Bag Charm — ¥7,150 (black, pink)

A plush bag charm of Hello Kitty dressed in a houndstooth outfit.
Its limited design shows Hello Kitty holding a Samantha Thavasa bag.