DIANA Co., Ltd. (headquartered in Minato-ku, Tokyo) announces the launch of "Sanrio Characters × DIANA," its first-ever collaboration with Sanrio Co., Ltd.'s popular characters, available from February 2, 2026 (Monday). This special collaboration brings together multiple DIANA brands—including the ladies' shoes and bags brand "DIANA," the adult women's sneaker brand "+diana," the knit shoes brand "CUMUU_DIANA," and the casual feminine brand "artemis by DIANA"—with Sanrio Characters.
Prior to the general release, pre-orders will be available on the DIANA official web shop starting January 14, 2026 (Wednesday), and advance sales will begin at DIANA LUMINE EST Shinjuku Store on January 31, 2026 (Saturday).
Sanrio Characters × DIANA
This collaboration features special items with four beloved Sanrio Characters—"Hello Kitty," "My Melody," "Cinnamoroll," and "Pompompurin." A total of 9 designs are available, including pumps, sneakers, bags, and bag charms, each expressing the unique world of its respective brand. These special collaboration items, which beautifully capture each character's cute aesthetic, are sure to spark excitement! Enjoy this unique collaboration with Sanrio Characters.
Product Information
DIANA
Ribbon Heel Pumps
Product Number: U16156S
Price: ¥26,400 (tax included)
Heel Height: 6cm range
Size Range: 21.5-25.0cm
Color Options: Hello Kitty Black Gingham Check / Hello Kitty Red Gingham Check / Hello Kitty Brown Leopard
Pumps featuring Hello Kitty's cute ribbon expressed through the heel. The voluminous, glossy ribbon creates an adorable look. The black and red options feature gingham check patterns, while the brown version showcases a leopard print inspired by Hello Kitty's sun-kissed look, allowing you to fully enjoy the Hello Kitty aesthetic in these adult-cute pumps.
Mini Bag with Mirror Charm
Product Number: MF6130S
Price: ¥22,000 (tax included)
Size: H18×W24×D8
Color Options: Hello Kitty White Tweed / Hello Kitty Black Tweed / Hello Kitty Beige Mixed Material / My Melody Pink Tweed / Cinnamoroll Blue Tweed / Pompompurin Yellow Tweed
Bags featuring each character's iconic motif—Hello Kitty and My Melody with ribbons, Cinnamoroll with clouds, and Pompompurin with pudding—in DIANA's elegant style. The face mirror charm adds a glamorous touch, bringing extra cuteness to your everyday outings.
Open Pumps
Product Number: G37115S
Price: ¥26,400 (tax included)
Heel Height: 7cm range
Size Range: 21.5-25.0cm
Color Options: My Melody Pink Embroidered Fabric
Open pumps expressing My Melody's romantic mood. Featuring color jewel decorations inspired by her ear ribbon, embroidered designs of My Melody and her friend "My Sweet Piano," along with logo and ribbon silhouettes on original fabric for a special finish.
Bag Charm
Product Number: YT BA004S
Price: ¥5,500 (tax included)
Color Options: Hello Kitty Gingham Check Print / Hello Kitty Leopard Print
Hello Kitty bag charm featuring a miniature DIANA shoe with an adorable finish. Includes both a chain and heart-shaped carabiner attachment, making it compatible with any bag.
+diana
Platform Sneakers
Product Number: BL45520S
Price: ¥24,200 (tax included)
Heel Height: 5cm range
Size Range: 21.5-26.0cm
Color Options: Hello Kitty / My Melody / Cinnamoroll / Pompompurin
Adult-cute platform sneakers subtly incorporating each character's world. Pearl and bead shoe accessories add a sweet touch to your feet. The left and right heel motif embroidery also serves as an accent.
CUMUU_DIANA
Left: Knit Flat Shoes
Product Number: EI42850S
Price: ¥19,800 (tax included)
Heel Height: 2cm range
Size Range: 22.0-25.5cm
Color Options: Hello Kitty Black Knit / Hello Kitty Ivory Knit / Hello Kitty Leopard Knit
Fall in love at first sight with Hello Kitty's sparkling jewel decorations. The three-dimensional ribbon is incredibly cute. The insole also features gingham check patterns and a leopard print inspired by Hello Kitty's sun-kissed look, allowing you to fully enjoy the Hello Kitty aesthetic.
Right: Knit Ballet Shoes
Pompompurin
Product Number: EI42851S
Price: ¥18,700 (tax included)
Heel Height: 2cm range
Size Range: 22.0-25.5cm
Cinnamoroll
Product Number: EI42852S
Price: ¥18,700 (tax included)
Heel Height: 2cm range
Size Range: 22.0-25.5cm
Heartwarming knit shoes featuring Pompompurin and Cinnamoroll designs throughout. The Pompompurin shoes include friends "Muffin" and "Scone," as well as shoes from his hobby collection. The Cinnamoroll shoes feature friends "Mocha" and "Chiffon," along with his favorite food, cinnamon rolls, in an adorably cute design. The heel motif is also a charming detail.
artemis by DIANA
Left: Volume Sole Loafers
Product Number: RT43701S
Price: ¥18,700 (tax included)
Heel Height: 3cm range
Size Range: 22.0-25.0cm
Color Options: Hello Kitty Black / Hello Kitty White / Hello Kitty Blue Denim
Platform loafers with a sparkling Hello Kitty face silhouette. The Hello Kitty embroidery on the heel and insole print express the Hello Kitty world.
Right: Flat Shoes
Product Number: RT41702S
Price: ¥17,600 (tax included)
Heel Height: 1cm range
Size Range: 22.0-25.0cm
Color Options: My Melody Black / My Melody Pink
Sheer pumps with a sparkling My Melody face silhouette. The design features glittery hearts enveloping the entire pump. The insole print expresses the My Melody world.
Web Shop Pre-Order
Period: January 14-21, 2026 (Wednesday to Wednesday)
Pre-orders will be accepted on the DIANA official web shop (dianashoes.com) during this period.
As a pre-order bonus, customers who pre-order collaboration items will receive one original Hello Kitty embroidered Imabari towel per order!
※Bag charms are excluded from this offer.
※Limited quantity; while supplies last.
※Novelty distribution may end without prior notice.
LUMINE EST Shinjuku Store Advance Sale
Period: January 31 - February 1, 2026 (Saturday to Sunday)
Advance sales will be held at DIANA LUMINE EST Shinjuku Store prior to the general release.
As an advance sale bonus, customers who purchase collaboration items will receive one original sun-kissed Hello Kitty embroidered Imabari towel per transaction!
※Bag charms are excluded from this offer.
※Limited quantity; while supplies last.
※Novelty distribution may end without prior notice.
DIANA LUMINE EST Shinjuku Store
Address:
〒160-0022
LUMINE EST Shinjuku B1F
3-38-1 Shinjuku, Shinjuku-ku, Tokyo
Tel: 03-3352-1475
Business Hours:
11:00 AM to 9:00 PM (Weekdays)
10:30 AM to 9:00 PM (Saturdays, Sundays, and Holidays)
General Sales
Sales Start Date: February 2, 2026 (Monday)
Sales Locations: All DIANA stores nationwide, artemis stores, and DIANA official web shop (dianashoes.com)
※Product availability varies by store. Please contact individual stores for details.
As a general sales bonus, customers who purchase collaboration items will receive one original sticker of their choice per item!
※Limited quantity; while supplies last.
※Limited quantity; your preferred design may not be available.
※Web shop stickers will be randomly selected.
※Novelty distribution may end without prior notice.
© 2026 SANRIO CO., LTD APPROVAL NO. L663073
