Sarutahiko Coffee, a specialty coffee shop founded in Ebisu, Tokyo, is marking its 15th anniversary on June 8, 2026. To celebrate the milestone, the chain is rolling out new cup designs, a revised drink menu, an anniversary blend coffee, and limited merchandise across its locations nationwide.
New Cups and Drink Menu Starting June 8
From June 8 (Monday), new cups and an updated drink menu are being introduced at most locations across Japan, with a few stores to follow at a later date. The drink menu, which previously varied by store, has been standardized across all locations — except those in the Harajuku, Todai, and Kyoto areas — making it easier for first-time visitors to navigate. Prices have also been revised to be more accessible:
- Quick Coffee (T size): ¥550
- Soy Latte: ¥650
- Honey Latte: ¥600
Details on the new cups, menus, and pricing are available at: https://brand.sarutahiko.jp/news/15th_renewal
Note: The following stores plan to introduce the changes at a later date: Nara Shika Saru Kitsune Building, Ise-no-Kuni Taki, Aqua Ignis Sendai, Kanagawa Prefectural Library, Edion Peace Wing Hiroshima, and the Special Edition Tokyo University store.
Anniversary Goods Now on Sale
Sarutahiko Coffee is also releasing a new Anniversary Blend and special merchandise to mark the occasion.
The Anniversary Blend combines coffees from Colombia, Ethiopia, and Costa Rica, creating a bright, layered fruitiness with depth and complexity that evolves over time. A Geisha variety from Panama is blended in as a finishing touch, adding a delicate floral aroma reminiscent of violets along with a long, lingering aftertaste.
Anniversary Blend
- Whole beans: ¥1,200 / 100g
- Drip bags: ¥1,200 / 5-pack
- Drip coffee: ¥680
- Available at all stores
More about the blend: https://brand.sarutahiko.jp/column/15th_anniversaryblend_interview
Two New Tumblers
STTOKE Home Cup (Sarutahiko Blue)
The STTOKE Home Cup features a rounded shape that enhances aroma and a thin rim designed to let flavors and scents come through directly. A special "Sarutahiko Blue" colorway has been produced exclusively for the 15th anniversary.
- Price: ¥3,000 (excl. tax) / ¥3,300 (incl. tax)
- Capacity: 7oz (207ml)
24BOTTLES Travel Tumbler (Dusty Pink)
From Italian bottle brand 24BOTTLES, known for its refined design, the Travel Tumbler keeps beverages at the ideal temperature for extended periods. Its spill-resistant lid makes it well-suited for office use and everyday activities.
- Price: ¥5,000 (excl. tax) / ¥5,500 (incl. tax)
- Capacity: 350ml (usable capacity: 300ml)
- Dimensions: 80mm diameter × 125mm height
Special 15th Anniversary Coffee at the Ebisu Main Store
Exclusive to the Ebisu flagship store in honor of its 15th anniversary, a special coffee from Hacienda La Esmeralda in Panama is being served. As a café latte it delivers a flavor reminiscent of strawberry truffle chocolate, while as black coffee it offers notes of strawberry and grape. Available as drinks only.
Online Limited: 15th Anniversary Special Coffee Bean Set
An online exclusive "Sarutahiko Coffee 15th Anniversary Special Coffee Bean 3-Set" is also available, featuring:
- [Light Roast] Brazil / Monte Alegre Geisha anaerobic with Yeast – 100g (representing the brand's "origins" through direct-trade sourcing)
- [Light Roast] Panama / La Esmeralda Aguila Geisha Anaerobic Washed – 30g (the dream flavor the founders envisioned from the very beginning)
- [Medium-Dark Roast] Anniversary Blend – 100g (a blend that gently illuminates the next step forward)
A Word from the Founder
Sarutahiko Coffee founder and representative Tomoyuki Otsuka shared the following message:
"Over these 15 years, we at Sarutahiko Coffee have grown step by step, always reaching a little beyond where we were before. Not too big, not too small — just steadily moving forward in our own way.
Even as we reach this milestone, the way we approach things won't change much. Not over-reaching, but never forgetting to keep reaching.
Going forward, we will continue to sincerely deliver cups of coffee that bring happiness — one cup at a time — to each customer in front of us."
More about the journey: https://brand.sarutahiko.jp/column/15th_history_interview
