Seven-Eleven Japan has released the Seven Premium Rich Guava Cider (500ml), a new addition to its popular "Koi (Rich) Cider Series." The drink went on sale on June 23 (Tuesday) and is now available at Seven-Eleven stores nationwide.
The beverage pursues a rich, full-bodied guava flavor described as "biting into the actual fruit," combining the indulgent fruitiness of the series with a refreshing carbonated texture.

Seven Premium Rich Guava Cider 500ml
- Price: 118 yen (tax-included 127.44 yen at the reduced 8% tax rate)
- Release date: June 23 (Tuesday) — on sale now
- Sales area: Nationwide
The drink features a tropical guava flavor well suited to the early summer season. The vivid pink and green packaging adds a refreshing visual appeal, and the bubbly carbonation releases a tropical aroma with every sip.
According to the product team, development was focused on delivering a satisfaction comparable to biting into a ripe guava — making it a natural fit for refreshing breaks during the hot season.
Prices may vary by store. The product may become unavailable when limited quantities run out, and some stores may carry a different product name or specification.