Starting May 25, 2026 (Monday), "Shiro no Mono" (シロノモノ), a milk specialty cafe in Kichijoji, will begin serving a new ice cream called "-7°C Milk" — a creation that uses temperature as the key to drawing out the natural aroma of fresh milk.
The Secret Is Temperature
Rather than adding ingredients or altering the recipe, the focus at "Shiro no Mono" was placed on serving temperature. At -7°C — slightly warmer than conventional ice cream — the ice crystals soften and melt smoothly on the tongue, while the trapped aroma of milk is released as a gentle fragrance. The result is an experience that engages not just taste but the sense of smell as well.
The ingredient list is kept minimal: raw milk and sugar only. After repeated testing and refinement, -7°C was identified as the temperature at which milk ice cream tastes and smells its best. (Note: -7°C refers to the product temperature at the time it is served to customers.)
What Customers Said During the Test Run
Before its launch at "Shiro no Mono," "-7°C Milk" was test-sold at "OHAYO GROUNDS" in Okayama City during summer 2025. Customers who tried it shared reactions such as:
- "The most delicious milk ice cream I've ever had — incredibly rich."
- "You can taste the raw ingredient directly."
- "Strong milk aroma, not too sweet, and easy to eat."
- "Rich flavor but surprisingly clean finish."
The strong reception during the test period led to the decision to bring the item to the Kichijoji location.
Menu Details
Menu Name: -7°C Milk
Price: ¥700 (tax included)
Ingredients: Raw milk, sugar
Launch Date: Monday, May 25, 2026
Available each day while supplies last.
Store Information
Shiro no Mono (シロノモノ)
Address: 2-26-2 Kichijoji Honcho, Musashino, Tokyo (NAKAMICHI GARDEN, 7-minute walk from Kichijoji Station)
Opened: Saturday, December 20, 2025
Hours: 11:00 AM – 7:00 PM
Closed: Tuesdays
Instagram: @shiro_no_mono
