Shiseido Parlour's Ginza Main Store is presenting a lineup of limited-edition menu items to mark the 101st Azuma Odori performance, held in Shinbashi every May. Running from May 12 to 31, 2026, the offerings include two dine-in items at the Salon de Café and one takeout confection at the Ginza Main Store Shop, each evoking the world of Shinbashi geisha through Japanese-modern presentation.
The Azuma Odori has been held since 1925 and remains one of the few traditional geisha dance performances still active today, carrying on the "iki" spirit — an aesthetic sensibility rooted in Shinbashi geisha culture. According to lore from the time of Shiseido Parlour's founding, Shinbashi geisha would stop in for a soda water after shamisen practice before heading to their evening engagements. That history quietly informs the spirit of this annual menu.
"Azuma Odori" Parfait — ¥2,700
A matcha ice cream–based parfait drawing on Japanese flavors, finished with chocolate decorations shaped after kimono patterns to represent Shinbashi geisha. Available at the Salon de Café from May 12 (Tuesday) to 31 (Sunday).
Price: ¥2,700 (tax included)
Shinbashi-iro Ice Cream Soda — ¥1,300
"Shinbashi-iro" (Shinbashi color) refers to a blue-green hue popularized by Shinbashi geisha during the late Meiji era, when their fondness for this shade in kimono spread into mainstream fashion. The soda captures that color with green apple–flavored syrup, lemon, and ginger ale, topped with a classic vanilla ice cream float. Available at the Salon de Café from May 12 (Tuesday) to 31 (Sunday).
Price: ¥1,300 (tax included)
Ginza Main Store Salon de Café
- Address: 3F, Tokyo Ginza Shiseido Building, 8-8-3 Ginza, Chuo-ku, Tokyo
- Phone: 03-5537-6231 (reservations not accepted)
- Hours: Tuesday–Saturday 11:00 AM–9:00 PM (last order 8:30 PM) / Sunday & Holidays 11:00 AM–8:00 PM (last order 7:30 PM)
- Closed: Mondays (open on public holidays), New Year's holiday
Website: https://parlour.shiseido.co.jp/shoplist/salondecafeginza/
Azuma Odori Parfait Cake — ¥1,242
A takeout version of the Salon de Café's special Azuma Odori menu, this parfait cake layers Shinbashi-blue jelly, vanilla mousse, strawberry sauce, and vanilla chantilly, then adds matcha chantilly and blancmange, finished with kimono-patterned chocolate decorations. Available at the Ginza Main Store Shop from May 12 (Tuesday) to 31 (Sunday).
Price: ¥1,242 (tax included)
Ginza Main Store Shop
- Address: 1F, Tokyo Ginza Shiseido Building, 8-8-3 Ginza, Chuo-ku, Tokyo
- Phone: 03-3572-2147
- Hours: 11:00 AM–8:00 PM
- Closed: New Year's holiday (temporary closure on May 18)
Website: https://parlour.shiseido.co.jp/shoplist/ginzashop/
101st Azuma Odori
The 101st Azuma Odori will take place from May 22 (Friday) to 25 (Monday), 2026, at the Shinbashi Enbujo theater in Ginza, Chuo-ku, Tokyo.
- Matinée: Doors open 12:00 PM / Performance 12:30 PM–2:10 PM
- Evening show: Doors open 3:30 PM / Performance 4:00 PM–5:40 PM
For more information, visit the official Azuma Odori website: https://azuma-odori.net/
Shiseido Parlour Official Website: https://parlour.shiseido.co.jp/
All prices are tax-inclusive. Menu contents and availability periods are subject to change depending on ingredient availability. Product images are for illustrative purposes only. Information is current as of May 8, 2026, and may be subject to change without prior notice.
