Nous Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative: Hiro Odagiri) is launching a new product from SOYO, the makeup brush brand produced by Hair & Makeup Artist Hiro Odagiri. The SOYO Facial Cleansing Brush will go on sale on Tuesday, December 23, 2025.
For Those Who Won't Settle for Routine Cleansing
The SOYO Facial Cleansing Brush was created for those who value "every moment of skin contact." The high-density bristles distribute pressure across the skin while minimizing friction, allowing foam to spread evenly. This enables cleansing that wraps the skin in foam rather than rubbing it. Through meticulous craftsmanship that spares neither time nor effort, this cleansing tool transforms the moment of touching your skin into a premium experience.
SOYO Official Website: https://soyoshop.jp/
Product Features
Round Brush That Conforms to Your Skin
The gently rounded bristles naturally fit the contours of your face and around the nose. Simply glide the brush gently with foam to achieve a comfortable, thorough cleanse from corner to corner.
This facial cleansing brush is recommended for those seeking a higher-quality, meticulous cleansing experience.
Triangular Handle for Easy Wet Grip
The brush features a triangular shape that prevents slipping even with wet hands. This design ensures stable movement during cleansing without applying excessive pressure.
Hygienic Design for Horizontal Drying
After use, simply lay the brush horizontally to dry. This design maximizes air exposure to the bristles, keeping them clean for continuous use.
Elevate Your Daily Cleansing Routine
This facial cleansing brush is recommended for quality-conscious individuals seeking a refined, thorough cleansing experience.
Product Details
- Product Name: SOYO Facial Cleansing Brush
- Price: ¥11,000 (tax included)
- Sale Start Date: Tuesday, December 23, 2025, 8:30 PM
- Shipping: Scheduled to ship sequentially from late December
- Sales Location: SOYO Official Online Shop
https://soyoshop.jp/
About Hiro Odagiri
Hair & Makeup Artist / Beauty Director
Hiro Odagiri works on hair and makeup for magazines and advertisements, as well as serving as an advisor and director for cosmetics brands, making media appearances, and publishing books. With extensive beauty knowledge and a warm personality, he has earned the trust of many actresses and models. He constantly stays current with the latest beauty information and shares unique perspectives on hair, makeup, and beauty methods.
Official Social Media:
- Instagram: https://instagram.com/hiro.odagiri
- YouTube Main Channel: https://www.youtube.com/channel/UC8oF7jmQsKbMVrCv5LrP32w
About SOYO
Online store sales began in November 2022. SOYO is an original brand jointly developed with CyberAgent, Inc. (Headquarters: Shibuya-ku, Tokyo; Representative Director: Susumu Fujita; Tokyo Stock Exchange Prime Market: Securities Code 4751) through its "Omoshiro Kikaku Center," which supports the activities of celebrities and influencers on social media platforms, and Nous Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative: Hiro Odagiri), featuring Hair & Makeup Artist Hiro Odagiri.
Committed to quality, the brand uses traditional Kumano brushes made in Kumano-cho, Aki-gun, Hiroshima Prefecture. Each Kumano brush is handcrafted by skilled artisans, delivering an incomparably smooth user experience. Enjoy the blissful makeup experience and professional finish that only SOYO brushes can provide.
- Website: https://soyoshop.jp/
- Official Instagram: https://www.instagram.com/soyo_official_jp/?hl=ja
