Starbucks Corporation (headquartered in Seattle, USA; CEO: Brian Niccol) and Suntory Beverage & Food International Ltd. (headquartered in Tokyo; President: Makiko Ono) are relaunching their popular bottled coffee series, Starbucks GRAB & GO. Three products — Brewed Black, Aroma Latte, and White Mocha — will roll out in renewed form exclusively at 7-Eleven stores nationwide from Tuesday, March 24, with a phased switchover underway.
Renewed for Deeper Coffee Flavor and a Fresh Look
Starbucks GRAB & GO is a 500ml PET bottle coffee beverage line conceived around the idea of "a Starbucks that stays comfortably by your side all day." The lineup uses high-altitude-grown Arabica beans specially selected for Starbucks RTD* use in Japan. Keeping the brand's proprietary roasting technique intact, this renewal focuses on making the deep coffee taste and pleasant lingering finish more prominent. The range suits a variety of everyday moments — from a mid-work refresher to a quiet break or an on-the-go companion.
*RTD stands for Ready To Drink, referring to chilled-cup, PET bottle, and canned coffee beverages consumed as-is.
Brewed Black
Reborn under the new name "Brewed Black," this product arrives as an elegant, unsweetened black coffee that evokes a freshly brewed cup. The renewal amplifies the roasty aroma of dark-roasted beans while balancing body and lightness, delivering the deep coffee character Starbucks is known for alongside a clean, crisp finish. It is designed to accompany focused moments like work or study.
Aroma Latte
Renamed "Aroma Latte," this product strikes a balance between smooth, creamy milk and the deep fragrance of dark-roasted coffee. Soft sweetness and a rich milky character are complemented by a fragrant, lingering coffee finish. The harmonious combination of layers is positioned as an ideal pick-me-up during a break from work or study.
White Mocha
The White Mocha renewal brings together the delicate white chocolate flavor, smooth milk sweetness, and a more pronounced dark-roast coffee depth than before. The result is a fuller, richer sweetness paired with a well-rounded coffee presence — a combination suited to an afternoon treat.
Refreshed Packaging
The clear, transparent packaging that has earned strong recognition is retained, while the brand's iconic Siren mark has been made more prominent. Brewed Black features layered colors evoking the deep coffee aroma found in a Starbucks café. Aroma Latte uses overlapping tones to represent the multi-layered taste created by milk and dark-roasted coffee. White Mocha expresses the rich interplay of white chocolate sweetness, milk, and coffee depth through a soft, textured graphic. The overall design direction is described as relaxed yet urban and refined.
Product Information
| Product Name | Volume | Suggested Retail Price (excl. tax) | Best Before | Release Date |
|---|---|---|---|---|
| Starbucks GRAB & GO Brewed Black | 500ml PET bottle | ¥220 | 13 months | March 24 (Tue) |
| Starbucks GRAB & GO Aroma Latte | 500ml PET bottle | ¥230 | 13 months | March 24 (Tue) |
| Starbucks GRAB & GO White Mocha | 500ml PET bottle | ¥230 | 13 months | March 24 (Tue) |
Sales Region: 7-Eleven stores nationwide (availability may vary by store)
Product details: https://starbucks-rtd.jp/lineup/
