Sun Club by Veuve Clicquot Pop-Up Terrace Opens at Hakuba Après Through March 2026

Published: January 23, 2026
Sun Club by Veuve Clicquot Pop-Up Terrace Opens at Hakuba Après Through March 2026

Champagne Maison Veuve Clicquot, distributed by MHD Moët Hennessy Diageo K.K. (Chiyoda-ku, Tokyo), opens a pop-up terrace embodying the world of "Veuve Clicquot Rich On Ice" and "Veuve Clicquot Rich Rosé On Ice" through March 2026 at Hakuba Après in Hakuba Village, Nagano Prefecture. Guests can enjoy champagne on a wood terrace overlooking majestic snow-covered mountains, creating an experience reminiscent of European ski resorts.

Terrace with mountain views

Sun Club by Veuve Clicquot

Located at Hakuba Après within the Hakuba Happo-One Resort, the ski-in/ski-out terrace "Sun Club by Veuve Clicquot" returns for its third year following last year's successful debut. On the wood deck directly connected to the slopes, guests can savor champagne while basking in sunlight against the backdrop of Hakuba's spectacular mountains. The "SUN CLUB," embodying the spirit of French vacation style, features a design combining yellow symbolizing the sun and clear blue evoking the southern French coast, creating a vibrant contrast against the snowy landscape.

Pop-up terrace setup

Veuve Clicquot bottle on terrace

Additionally, Marillen Hotel, adjacent to Hakuba Après, offers the "Veuve Clicquot Long Lunch" (¥25,000 per person, 90-minute seating) every Monday through Friday from 2:00 PM. This luxurious experience includes free-flowing "Veuve Clicquot Yellow Label Brut" accompanied by salad, cheese fondue, charcuterie, and dessert, elegantly enhancing snowy mountain afternoons. Furthermore, multiple restaurants in the Hakuba area operated by Hakuba Hospitality Group serve Veuve Clicquot's signature cuvées—"Yellow Label" and "Rosé Label"—as well as the prestige cuvée "La Grande Dame," allowing guests to enjoy pairings with dishes featuring local ingredients.

Event Details

  • Venue: Hakuba Après / Marillen Hotel (4077 Hokujyo, Hakuba Village, Kitaazumi District, Nagano Prefecture)
  • Period: Through March 2026
  • Phone: 0261-85-0198
  • Access: Approximately 5 minutes by car from JR Hakuba Station; shuttle service available (for hotel guests only)
  • Menu:
    • Veuve Clicquot Rich On Ice: Glass ¥3,000 / Bottle ¥15,000
    • Veuve Clicquot Long Lunch: ¥25,000 per person
      Includes free-flowing "Veuve Clicquot Yellow Label Brut," salad, cheese fondue, charcuterie, and dessert (Marillen Hotel only)
  • Official Site: https://hakubahospitalitygroup.com/ja/winter/restaurants/hakuba-apres/#

About Veuve Clicquot Rich On Ice

"Veuve Clicquot Rich On Ice" and "Veuve Clicquot Rich Rosé On Ice" are innovative and stylish champagnes designed to be enjoyed with ice while feeling the sun. Fill the glass halfway with champagne, then gently add a large ice cube to enjoy. "Veuve Clicquot Rich On Ice" features exotic fruit flavors like pineapple, mango, and mirabelle plum with fresh aromas of lemongrass and peppermint. It pairs perfectly with spicy dishes such as mango, pineapple, and vegetable curry. "Veuve Clicquot Rich Rosé On Ice" harmonizes exotic flavors of red fruits including strawberry, raspberry, and red currant with peppermint aromas. It pairs well with sweet potato and grilled chicken. Enjoy the fruity aromas and refreshing taste.

Veuve Clicquot Rich On Ice

Features exotic fruit flavors like pineapple, mango, and plum with fresh aromas of lemongrass and peppermint.

  • Blend: Pinot Noir 50%, Meunier 30%, Chardonnay 20% (Reserve Wine 40-45%)
  • Alcohol Content: 12%
  • Volume: 750ml
  • Suggested Retail Price: ¥9,250 (excluding tax) / ¥10,175 (including tax)

Veuve Clicquot Rich On Ice bottle

Tasting Notes:

  • FLORAL NOTES: Violet, rose, jasmine
  • EXOTIC FRUITS: Pineapple, mango, melon, passion fruit, lychee
  • ORCHARD FRUITS: Plum, peach, quince paste, pear
  • FRESHNESS: Lemongrass, peppermint, verbena
  • PASTRY NOTES: Croissant, brioche, crumble

Food Pairing:

  • Mango, pineapple, white fruits like peach
  • Dishes with salt and sweetness
  • Spiced dishes like vegetable curry

Veuve Clicquot Rich Rosé On Ice

Harmonizes exotic flavors of red fruits like strawberry, raspberry, and red currant with peppermint aromas.

  • Blend: Pinot Noir 50%, Meunier 30%, Chardonnay 20% (Reserve Wine 40-45%)
  • Alcohol Content: 12%
  • Volume: 750ml
  • Suggested Retail Price: ¥9,250 (excluding tax) / ¥10,175 (including tax)

Veuve Clicquot Rich Rosé On Ice bottle

Tasting Notes:

  • RED FRUITS: Strawberry, raspberry, red currant
  • EXOTIC FRUITS: Pineapple, watermelon, dates
  • ORCHARD FRUITS: Fig, peach, pear
  • FRESHNESS: Lemongrass, peppermint
  • SPICES: Ginger, white pepper, anise seed, nutmeg
  • PASTRY NOTES: Biscuit, toast, roast

Food Pairing:

  • Smoked fish
  • Spicy fruit salad
  • Sweet potato
  • Grilled chicken

About Hakuba Hospitality Group and Hakuba Après

Hakuba Hospitality Group (HHG) was established in 2012 and operates hospitality businesses based in Hakuba Village, Nagano Prefecture. The company manages hotels, apartment hotels, vacation rentals, travel agencies, restaurants, bars, and events.

Starting as a small hotel management company, HHG has grown into one of the largest hospitality enterprises in the Hakuba Valley. The company provides diverse hospitality experiences meeting various needs, connecting the region and guests through heartfelt service.

Hakuba Après, one of these offerings, is Hakuba's only authentic "après-ski" spot where guests can drop in after skiing or snowboarding to enjoy drinks, food, and music. Visitors can participate casually in their ski boots directly from the slopes, bringing together guests from Japan and abroad for a special shared experience. Daily live music and DJ performances fill the venue with energy, elevating Hakuba's atmosphere from day to night. Premium drinks, an open space, and energetic music combine to provide a unique experience symbolizing Hakuba's after-ski scene.

About Veuve Clicquot

As a "solaire—radiant as the sun" brand, Champagne Maison Veuve Clicquot is symbolized by its yellow color. The maison continues to deliver beautiful lifestyles and experiences filled with "dreams," "hope," and "joy" to people worldwide, along with winemaking expertise. Founded in 1772 in Reims, France, Madame Clicquot, known as the "La Grande Dame (Great Woman)" of the Champagne region for her boldness and innovative spirit, took over maison management in 1805 at just 27 years old. During an era when women's advancement in business was extremely difficult, she demonstrated exceptional business acumen and built the maison's foundation. Madame Clicquot's passion, vision, and spirit continue to live strongly within the maison today. Veuve Clicquot continues to bring joy to people worldwide through exceptional champagne and beautiful, enjoyable experiences.

https://www.veuveclicquot.com/ja-jp/home

Veuve Clicquot social media QR code

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LINE: https://line.me/R/ti/p/@343pdkqm

For MHD Moët Hennessy Diageo Sustainability/CSR information: https://www.mhdkk.com/company/csr