SWAG, the oral care brand from Trickle Co., Ltd. (headquartered in Shibuya-ku, Tokyo; President: Taku Kamigaki), is launching a limited-quantity "SWAG Special Set" exclusively through its official online store starting Tuesday, August 4, 2026.
The set was created to celebrate the restock of the brand's popular original cup, which had previously sold out, and brings together SWAG's signature items in one online store-exclusive collection. It's designed to let fans enjoy SWAG's distinctive look and feel as part of their everyday oral care routine.
The Mint Green Original Cup, a Signature Brand Color, Is Back in Stock
The SWAG Original Cup, which had received many inquiries from customers, is now back in stock. Its mint-colored design lifts the mood the moment it's placed on the sink, and its playful, SWAG-style look has made it a fan favorite.
To mark the restock, a special set exclusive to the official online store has been put together, bringing SWAG's popular items together in one collection. It's an invitation to make everyday oral care a little more fun and a little more comfortable with SWAG.
An Official Online Store-Exclusive Set to Enjoy the World of SWAG
A little more fun, a little more you — that's the idea behind everyday oral care with this set.
It's a great choice whether it's your first time trying SWAG or you're already a fan.
Contents of the online store-exclusive set
SWAG Original Cup
Tooth paste For badbreath
Herbal whitening Tooth brush
Tooth brush
Tongue cleaner
SWAG Original Sticker
Price: ¥5,550 (tax included)
Product Overview
Tooth brush
¥990 (tax included)
A toothbrush made from elastic TPE material, the same material used in baby bottle nipples, that gently massages the gums while adhering softly to remove plaque.
Tongue cleaner
¥990 (tax included)
A tongue cleaner made from the same elastic TPE material used in baby bottle nipples, gently scraping away buildup on the tongue.
Tooth paste For badbreath
¥1,430 (tax included)
Formulated with super mint for an unprecedented burst of freshness. Great for daily use, and also recommended whenever you need a quick refresh.
Herbal whitening
Tooth paste
¥1,980 (tax included)
A whitening toothpaste with a refreshing herbal formula that whitens teeth while helping prevent bad breath, cavities, periodontal disease, and gingivitis.
ORIGINAL MUG CUP
¥990 (tax included)
Its mint-colored design lifts the mood the moment it's placed on the sink, and its playful, SWAG-style look has made it a fan favorite.
About SWAG
SWAG is an oral care brand built around the concept "So What, All Good. Goodbye, BAD BREATH." Its lineup includes toothbrushes, tongue cleaners, toothpaste, and mouthwash. The brand's designs draw inspiration from the free, healthy mood of the West Coast, and its packaging uses FSC-certified paper. The toothbrush and tongue cleaner packaging is also made from recycled resin, reflecting the brand's consideration for the environment.
- Official Website: https://swag.tokyo/
- Official Rakuten Ichiba Store: https://item.rakuten.co.jp/swag-official/c/0000000003/
- Official Amazon Store: https://www.amazon.co.jp/stores/page/1C7589D7-4AD4-4523-8454-5DFB6A549814
- Official LINE Gift: https://mall.line.me/sb/f24c3a8b
- Official Instagram: https://www.instagram.com/swag_official_jp/
- Official X: https://x.com/swag_sns
- Official LINE: https://lin.ee/8qEWhdm
