Takara Shuzo International Launches "TaKaRa KITOKA <Miyazaki Lychee>" Liqueur for Overseas Markets

Takara Shuzo International Co., Ltd., which develops overseas business operations, will begin exporting a new overseas-exclusive liqueur, "TaKaRa KITOKA ," to Asia, Oceania, Europe, and other regions starting March 2026.

The company's overseas-exclusive liqueur series uses carefully selected ingredients from famous production areas throughout Japan and has been well received for being easy to arrange on the rocks, mixed with soda as a sour, or as a cocktail base. Overseas sales volume in 2025 increased 131% compared to the previous year, showing strong performance.

With this launch, the company is giving the brand name "TaKaRa KITOKA" to its overseas-exclusive liqueur series, working toward further value enhancement. The brand name uses the kanji character "季" (season) to express Japanese characteristics through the four seasons that symbolize Japanese culture, and "香" (fragrance) to represent the characteristics of diverse ingredients from across Japan.

The newly launched "TaKaRa KITOKA " uses rare Miyazaki-grown lychees, which account for only 1% of domestic distribution, and features juicy sweetness and elegant fragrance. The label displays a large lychee illustration in vibrant colors that conveys the fruit's character.

The Takara Group aims to realize its Vision of "Smiles in Life - Smiles are Life's Treasures" by delivering enriched food culture to people around the world through Japanese food and sake.

Product Overview

Product Name: TaKaRa KITOKA

Alcohol Content: 12.5%

Volume/Container: 700ml/bottle

Packaging: 6 bottles per cardboard box

Sales Countries: Asia, Oceania, Europe, and others

Export Start Date: Around March 2026

Reference: Brand Website

https://www.takara-intl.co.jp/products/alcholrefreshers/