Tomomasu Beverage Co., Ltd. (Representative: Satoshi Tomoda, Head Office: 2575-3 Iwakura, Ogi-machi, Ogi City, Saga Prefecture) will launch a new product nationwide on March 2, 2026: "Fruit Ice & Jelly." This innovative drink offers different textures depending on temperature—smooth, wobbly jelly when refrigerated, or crisp, refreshing shaved ice when frozen.
Development Background: Leveraging Experience from the Popular "Fruit Ice Korudou" Series
Since launching the "Fruit Ice Korudou" series in March 2024, which is designed to be enjoyed frozen, Tomomasu Beverage has built a product loved by many customers. The new "Fruit Ice & Jelly" draws on the technology and quality developed through this series—including expertise in bringing out fruit flavors, achieving smooth textures, and maintaining quality across both ambient and frozen distribution channels.
This new product is the company's first self-branded spout pouch beverage, offering a broader range of consumption occasions while retaining the fun of "eating it frozen." The spout pouch format introduces a new element of playfulness: the ability to choose between refrigerator and freezer storage. When chilled, it becomes a smooth, wobbly jelly; when frozen, it transforms into a crisp, refreshing ice with a smooth texture. One pouch, two ways to enjoy.
From relaxing at home to outings on the go, this product fits seamlessly into daily life as a delightful snack. Tomomasu Beverage aims to expand its lineup to suit diverse lifestyles, offering choices that adapt to each day's needs.
The product appeals not only to existing fans but also to a wider audience, proposing a new snacking experience unconstrained by temperature. Discover your perfect "eating moment."
Product Details
Product Names:
- Fruit Ice & Jelly White Peach
- Fruit Ice & Jelly Watermelon
Release Date: March 2, 2026 (Monday)
Distribution: Nationwide
Product Type: Soft drink (Jelly drink)
Volume: 130g
Suggested Retail Price: Open price
Product Features
1. Hybrid Texture That Changes with Refrigeration or Freezing
[Refrigerated]: Smooth, easy-to-swallow jelly perfect for satisfying kids' hunger or refreshing during work breaks.
[Frozen]: Smooth sherbet ice with concentrated fruit flavor and a crisp, refreshing texture.
2. The Appeal of "Puru-Shari" Texture When Half-Melted
As the frozen product gradually thaws, the jelly's elasticity blends with the ice's granular texture, creating a unique "puru-shari" sensation. This evolving gradient of deliciousness over time is a distinctive enjoyment only this product can offer.
3. High Convenience
Long-term storage at room temperature makes it ideal as a stock snack. The spout pouch (with cap) design prevents spills, making it easy even for small children to enjoy. It can also be frozen and used as a cooling pack in lunch boxes, thawing into a ready-to-eat dessert by lunchtime—versatile for various daily scenarios.
Future Outlook
Through this product launch, Tomomasu Beverage aims to deliver "surprise" and "exciting experiences" to households nationwide through beverages.
Adapting to consumers' diversifying lifestyles, the company will continue to focus on uniquely creative product development. The immediate goal is to increase recognition of this series, while gradually expanding with new flavors and working to pioneer this new hybrid market of jelly and ice.
Beyond self-branded products, Tomomasu Beverage plans to leverage the experience and knowledge gained from developing "Fruit Ice & Jelly" to actively pursue ODM products (custom-order products for clients) and private brand products (contract manufacturing). Through partnerships utilizing proprietary technology, the company aims to bring even greater diversity to the beverage industry.
Trade Show Information
"Fruit Ice & Jelly" will be showcased at the "60th Supermarket Trade Show 2026," held from February 18 to 20. This trade show is a business exhibition that disseminates the latest information to the food distribution industry, centered on supermarkets. In addition to "Fruit Ice & Jelly," various other products will be on display. Please visit.
- Date: February 18 (Wed) to February 20 (Fri), 2026 | 10:00 AM to 5:00 PM (4:00 PM on final day)
- Venue: Makuhari Messe All Halls | 2-1 Nakase, Mihama-ku, Chiba City, Chiba 261-8550
- Booth Location: Regional/Local Products Corner, Hall 10
- Booth Number: 10-512
- Visitor Information: URL: https://www.nsaj.net/ (Pre-registration required)
About Tomomasu Beverage
Founded in 1902, Tomomasu Beverage started as a small ramune soda shop in the small town of Ogi City, Saga Prefecture. The company has cherished the spirit of "staying one step ahead of others" since its founding, a philosophy it continues to uphold more than 120 years later.
With a mission to bring diversity to the beverage industry, Tomomasu Beverage has tackled various drink development projects, creating over 1,000 products to date. Signature products include "Swan Cider" and "Kodomo Beer." The company continues to create drinks that linger in someone's memory.
Related Information:
- Homepage: https://www.tomomasu.co.jp/
- Online Store: https://store.tomomasu.co.jp/
- Instagram: https://www.instagram.com/tomomasudrink/
- X (Twitter): https://twitter.com/tomomasudrink
