KOSÉ COSMEPORT Co., Ltd. (Headquarters: Chuo-ku, Tokyo; President: Takao Kobayashi) is renewing the "Fresh Dewy Skin Milky Lotion" from their skincare brand "Urumina Plus" and launching the UV milky lotion "Fresh Dewy Skin Water-Glow UV Milky Lotion" (1 item, 2 variations, no printed price) on February 20, 2026, available sequentially at mass retailers and drugstores.
◇Urumina Plus Official Website: https://uruminaplus.com
Development Background
Interest in "water-glow skin" and "dewy luster" that radiates from within has spread beyond younger generations to a wide range of age groups, and pursuing transparent, water-glow skin has become the norm in today's beauty environment.
Additionally, the makeup base market has seen expansion in the UV milky lotion segment, which incorporates UV protection into skincare and makeup bases, triggered by morning milky lotions. Higher skincare benefits and minimal burden on the skin are increasingly prioritized.
Against this backdrop, KOSÉ COSMEPORT is renewing the "Fresh Dewy Skin Milky Lotion," which has been well-received for its natural coverage and dewy finish and is frequently used even when skin tends to be irritated. The new "Fresh Dewy Skin Water-Glow UV Milky Lotion" contains double the hyaluronic acid compared to the previous product and features a 93%* beauty serum formulation, allowing you to naturally beautify bare skin without burden, whether you want to wear foundation or not.
Even during busy makeup routines or when skin tends to be irritated, you can achieve transparent "water-glow skin" that radiates from within.
*Compared to previous product / **Excluding powder
Product Features
① UV Milky Lotion that Naturally Covers Pores and Dullness for Water-Glow Fresh Dewy Skin Even Without Foundation
Even when you don't want to wear foundation, it naturally covers skin concerns and protects against UV rays.
② 93% Beauty Serum Formulation! Cares for Skin Irritation While Maintaining Long-Lasting Moisture*
Newly contains double the penetrating hyaluronic acid. Maintains long-lasting moisture without burden.
*Excluding powder / **Compared to previous product / ***To the stratum corneum / ****Due to dryness / *****Argania spinosa kernel oil / ******Rosa canina fruit oil / *******Centella asiatica leaf extract / ********Retinyl palmitate
Hyaluronic acid is hydrolyzed hyaluronic acid, Vitamin C derivative is tetrahexyldecyl ascorbate, GL is glycerin.
③ Transparent Floral Fragrance
A fresh fragrance with gorgeous florals and fruit with subdued sweetness.
About Urumina Plus
"Urumina Plus" was launched in November 2020 as a "protective skincare brand," focusing on "moisture" and "luster," which are key to changing skin appearance. Just having one product can instantly guide you to beautiful skin even when you feel your skin is not in good condition.
Launching Sequentially from February 20, 2026
Urumina Plus New Products (1 item, 2 variations)
| Product Name | Features | Volume | |
|---|---|---|---|
| ① | Urumina Plus Fresh Dewy Skin Water-Glow UV Milky Lotion 01 (Natural Beige) | A water-glow UV milky lotion that naturally covers pores and dullness for fresh dewy skin even without foundation. Contains 93%* beauty serum formulation, cares for skin irritation while maintaining moisture. Natural beige for a natural finish. | 35g |
| ② | Urumina Plus Fresh Dewy Skin Water-Glow UV Milky Lotion 02 (Lavender) | A water-glow UV milky lotion that naturally covers pores and dullness for fresh dewy skin even without foundation. Contains 93%* beauty serum formulation, cares for skin irritation while maintaining moisture. Lavender for tone-up effect. | 35g |
*Excluding powder
