Universal Studios Japan will celebrate its 25th anniversary on March 31, 2026. To commemorate a quarter-century of entertainment, the park announces a year-long celebration from March 4, 2026, to March 30, 2027, under the theme "Discover U!!!"—an experience filled with special moments and surprises.
This article unveils the latest information on limited-edition food and merchandise designed to enhance the park's 25th anniversary celebration.
*Event dates are subject to change.
Major Brand Collaborations: "Real Parody" Street Food Takes Center Stage
The 25th anniversary celebration brings a spectacular lineup of anniversary-themed food throughout the park. Restaurants and food carts join forces to create special menus that celebrate this milestone.
At Universal Market (Available from: March 3, 2026), visitors can enjoy innovative treats like the Thirty-One Churros series, featuring crispy churros recreating the flavors of beloved Baskin-Robbins ice cream. Two varieties will be available: "Thirty-One Churros Popping Shower" and "Thirty-One Churros Love Potion Thirty-One."
Kewpie brings the "Mayo Mayo Tuna Mayo Corn Bun," which resembles a mayonnaise tube filled generously with corn and tuna mayo. Itoham presents the "Altbairn Dog Meat Monster," featuring a super-sized Altbairn sausage exceeding 35cm in length. Additionally, limited-edition Coca-Cola bottles featuring the "Discover U!!!" 25th anniversary design will be available, along with other fun and delicious street food options.
At Parkside Grill (Available from: March 3, 2026), Suntory offers the "Whisky Kakubin-Flavored Tiramisu," a take-out dessert featuring the aromatic notes of Kakubin whisky, perfect for enjoying while strolling through the park. Wharfcafe (Available from: April 1, 2026) brings back the popular "Yakult Soft Cream Sundae Mango" with enhanced flavors, combining tropical mango with the distinctive taste of Yakult.
Food carts throughout the park (including the Space Fantasy The Ride food cart, Available from: March 3, 2026) present unexpected collaborations between park classics. The beloved Turkey Leg transforms into the "Turkey Leg!? Bun," wrapped in fluffy steamed bun dough. The "Caramel Popcorn!? Churros" combines two park favorites—popcorn and churros—into one innovative treat.
Studio Stars Restaurant Gets Full Menu Refresh
Studio Stars Restaurant (Available from: March 3, 2026), beloved since the park's opening, receives a complete menu renovation to celebrate the 25th anniversary. While maintaining its concept as a "Hollywood movie studio cafeteria filled with non-everyday atmosphere," the restaurant now features authentically American dishes including BBQ pork ribs and burgers.
A limited-time menu item, the "Studio Stars 25th Anniversary Special Plate," features jaw-dropping portions including a massive bone-in steak, towering onion ring stack, and generous servings of cheese-sauce-covered potatoes. This oversized platter is perfect for sharing with friends and celebrating the anniversary in style.
Collectible Coasters Feature Opening-Era Attractions
Mel's Drive-In and Louis N.Y. Pizza Parlor offer special 25th anniversary meals that include collectible coasters featuring designs of opening-era attractions like E.T. and Back to the Future. (Available from: March 3, 2026) *One randomly selected coaster per set menu.
Nostalgic Merchandise Brings Back 25 Years of Memories
The park's opening-era Snoopy School Bus Popcorn Bucket returns as a lunch box, featuring Snoopy driving the school bus with Peanuts characters peeking through the windows. Woody & Winnie, who have brought smiles to guests for 25 years, appear on special drink cups complete with glove-shaped straw caps. Additional nostalgic items will be released throughout the celebration period.
Parade-Themed Merchandise Celebrates with Pikachu and Mario
Original merchandise for the NO LIMIT! Parade Discover U!!! Version will be available, featuring Pikachu and Mario. The Parade Flag designed with the 25th anniversary "Discover U!!!" theme allows guests to become part of the celebration themselves.
Items include a "Shoulder Strap Mascot" to carry Pikachu everywhere, a "T-Shirt" featuring Pikachu bursting from the parade, and a "Plush Hat" with moving ears that bounce as if Pikachu itself is excited. From Super Nintendo World, a "T-Shirt" depicting Mario racing at full speed, a checkered flag-patterned "Bucket Hat" with playful Super Star accents, and "Chocolate Crunch" in special packaging showing the intense "Mario VS Bowser" rivalry round out the collection.
Park Characters Join the 25th Anniversary Celebration
The 25th anniversary theme "Discover U!!!" combines two meanings: "Discover You" (encountering an unknown self beyond imagination) and "Discover USJ" (rediscovering the park's 25-year journey and the power of entertainment). Commemorative merchandise includes vibrant illuminated character items featuring Minions, Sesame Street, Peanuts, and Hello Kitty in ultra-colorful fashions, available as plush toys and mascot keychains. Additional merchandise featuring park characters gathered to celebrate the anniversary will also be released.
Available from: March 2, 2026
Locations: Space Fantasy Station, Rodeo Drive Souvenirs, Universal Studios Japan Online Store, and others
Special Merchandise for Movie Attraction Fans
Original merchandise featuring collaborative designs from opening-era attractions—E.T., Back to the Future, Jaws, and Jurassic Park—will be available. Items include vintage-processed T-shirts evoking nostalgia and "Assorted Cookies" reissued as a 25th anniversary version with movie film motifs.
Available from: March 2, 2026
Locations: Rodeo Drive Souvenirs, Universal Studios Japan Online Store, and others
*Prices, designs, sales locations, and availability dates are subject to change without notice. Items may sell out.
*Sales quantities are limited. Sales will end when daily limits are reached.
About Universal Studios Japan
Universal Studios Japan is part of the Comcast NBCUniversal Group. The park has established itself as a major landmark in the entertainment and leisure industry, attracting visitors from both Japan and overseas. Beyond popular Hollywood films, the park offers world-class entertainment through authentic attractions and shows based on various globally popular entertainment brands, including Japanese anime, along with seasonal events for guests to enjoy. Through unforgettable experiences of extraordinary excitement and emotion, Universal Studios Japan serves as a special place where all visitors can break out of their shells and become energized.
Since opening in 2001, the park has continuously innovated. The Wizarding World of Harry Potter has gained immense popularity, while The Flying Dinosaur, a groundbreaking flying coaster that glides across the Jurassic Park area, and Minion Park's Minion Mayhem Ride offer chaotic fun. Super Nintendo World features immersive play experiences using your entire body to unleash your play instincts. The park continues to evolve with world-class entertainment. In 2026, Universal Studios Japan celebrates its 25th anniversary with the theme "Discover U!!!," delivering a special year of ultra-stimulating entertainment accumulated over 25 years.
Character and property rights information:
HARRY POTTER and all related characters and elements © & ™ Warner Bros. Entertainment Inc. Publishing Rights © J.K. Rowling.
MINIONS TM & © 2026 Universal Studios.
© Nintendo
TM and © 2026 Sesame Workshop
© 2026 Peanuts Worldwide LLC
© 2026 SANRIO CO., LTD.
Shrek © 2026 DreamWorks Animation LLC. All Rights Reserved.
© Walter Lantz Productions LLC
TM & © Universal Studios & Amblin Entertainment
JAWS TM & © 2026 Universal Studios
WATERWORLD TM & © 2026 Universal Studios
SING TM & © 2026 Universal Studios
TM & © Universal Studios and U-Drive Joint Venture.
©青山剛昌／小学館・読売テレビ・TMS 1996
CG: ® & © Universal Studios and/or HarperCollins LLC. All rights reserved.
©2026 Pokémon. ©1995-2026 Nintendo/Creatures Inc. /GAME FREAK inc.
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