William Morris At Home, a British lifestyle brand, is arriving in Japan for the first time with a bath and body care line. Global Product Planning (GPP; 株式会社グローバルプロダクトプランニング) has signed an official partnership with the brand and will release bath and body care products and more.
Early sales begin on Wednesday, October 14, 2026, at the "British Fair 2026" (英国フェア2026) at Hankyu Umeda Main Store, where bath and body care items, apparel accessories, tea and more go on sale ahead of the general release. Pre-orders also open on the same day at 12:00 PM at the GPP online shop, and general sales start on Tuesday, October 20.
The debut comes while exhibitions on Arts and Crafts and William Morris are being held at art museums across Japan. The items come in artwork-like packaging, including the "Strawberry Thief" design, and are meant to bring a little richness to the people who hold and use them.
William Morris At Home
Officially recognized by the William Morris Gallery, arriving in Japan for the first time
Things needed in daily life should be beautiful: USEFUL & BEAUTIFUL
William Morris (1834-1896) was a 19th-century English artist and poet, and a pioneer of the Arts and Crafts movement. His wallpaper and textile designs, which take nature as their source, are still loved around the world.
William Morris At Home is an official brand created in partnership with the William Morris Gallery in the UK, which holds the world's largest and most important collection of William Morris's work. Selected from among his many designs, the products aim to bring the beautiful world William Morris envisioned to people just as it was.
Under the principle that things needed in daily life should be beautiful ("Useful & Beautiful"), William Morris's art has been applied to everyday bath and body care items.
Bath and Body Care Items Featuring William Morris Designs
Hand Cream
Price: 990 yen (tax included)
Size: 30 mL
A fragrance hand cream meant to leave hands soft as velvet. It contains plant-derived moisturizing ingredients such as shea butter*1, macadamia oil*2 and jojoba oil*3. The texture blends easily into the skin and leaves it moisturized without stickiness, and the size fits neatly in a pouch or small bag. With its artwork-style packaging, it also works as a gift as well as for personal use.
Vegan formula
Body size: W45 × D28 × H95 mm; outer box: W47 × D30 × H100 mm
*1 Shea fat, *2 Macadamia seed oil, *3 Jojoba seed oil (moisturizing ingredients)
Fragrances
Citrus Geranium (シトラスゼラニウム): A refreshing scent of bergamot, geranium, eucalyptus and lemon, with warm frankincense as an accent.
Otherwood (アザーウッド): Fresh bergamot, ginger and warm amber, accented with black pepper and sandalwood essential oil.
Santal (サンタル): Eucalyptus and black pepper essential oils, with warm cardamom and earthy patchouli, harmonizing with a sandalwood base.
Fragrance Hand Wash
Price: 1,760 yen (tax included)
Size: 500 mL
A hand soap that lathers smoothly and leaves hands moisturized after washing. It contains orange fruit extract, a plant-derived moisturizing ingredient.
The bottle, wrapped in artwork, can turn a sink area into a small gallery just by sitting there, offering a way to enjoy art in everyday life. The vivid Morris designs suit both home use and gifts for loved ones.
Vegan formula
Body size: Φ75 × 165 mm
Fragrances
Citrus Geranium (シトラスゼラニウム): A refreshing scent of bergamot, geranium, eucalyptus and lemon, with warm frankincense as an accent.
Otherwood (アザーウッド): Fresh bergamot, ginger and warm amber, accented with black pepper and sandalwood essential oil.
Santal (サンタル): Eucalyptus and black pepper essential oils, with warm cardamom and earthy patchouli, harmonizing with a sandalwood base.
Guest Soap Set
Price: 2,750 yen (tax included)
Standard weight: 45 g × 4
Set contents: Fragrance soap, 2 each of Patchouli & Red Berry and Santal
Opening the book-like box reveals four palm-sized fragrance soaps wrapped in colorful artwork. They contain plant-derived moisturizing ingredients* and leave skin moisturized after washing. The triple-milled process gives a creamy lather and a faint fragrance, and the soaps are resistant to losing their shape.
The bright design also looks good as an interior accent, and suits both home use and gifts for loved ones.
Vegan formula
*Orange fruit extract, strawberry fruit extract
Outer box size: W110 × D30 × H170 mm
Fragrances
Patchouli & Red Berry (パチュリ＆レッドベリー): Calming patchouli essential oil intertwined with enticing red berry and warm cardamom.
Santal (サンタル): Eucalyptus and black pepper essential oils, with warm cardamom and earthy patchouli, harmonizing with a sandalwood base.
Petit Hand Cream Assortment
| Set | Price (tax included) |
|---|---|
| 3-piece assortment | 1,980 yen |
| 5-piece assortment | 2,750 yen |
| 10-piece assortment | 4,950 yen |
Assortment sets of the fragrance hand cream meant to leave hands soft as velvet.
The lipstick-sized minis fit neatly in a clutch bag, making them handy for special outings such as dinners and dates.
With a lavish range of artwork-style designs, the sets suit special gifts, small gifts to share with friends, or switching between designs for personal use.
3-Piece Assortment
Price: 1,980 yen (tax included)
Set contents: Hand cream 10 mL × 3
From the left: Otherwood, Santal, Citrus Geranium
Outer box size: W125 × D30 × H150 mm
5-Piece Assortment
Price: 2,750 yen (tax included)
Set contents: Hand cream 10 mL × 5
From the left, 1 each of: Otherwood, Cinnamon Clove, Citrus Geranium, Voyage, Santal
Outer box size: W185 × D30 × H150 mm
10-Piece Assortment
Price: 4,950 yen (tax included)
Set contents: Hand cream 10 mL × 10
From the left, 2 each of: Otherwood, Cinnamon Clove, Citrus Geranium, Voyage, Santal
Outer box size: W185 × D30 × H197 mm
Fragrances
Otherwood (アザーウッド): Fresh bergamot, ginger and warm amber, accented with black pepper and sandalwood essential oil.
Cinnamon Clove (シナモンクローブ): A warm cinnamon scent blended with spicy clove and sweet, fresh orange essential oil, lifting the mood pleasantly.
Citrus Geranium (シトラスゼラニウム): A refreshing scent of bergamot, geranium, eucalyptus and lemon, with warm frankincense as an accent.
Voyage (ヴォヤージュ): A gentle, honey-like scent layered with fresh bergamot, orange blossom, deep patchouli and leather, evoking a moment on a journey.
Santal (サンタル): Eucalyptus and black pepper essential oils, with warm cardamom and earthy patchouli, harmonizing with a sandalwood base.
Sales Information
Early Release at Hankyu Umeda Main Store "British Fair 2026"
Dates: Second half of the fair, Wednesday, October 14 to Monday, October 19, 2026
Items on sale:
- Hand Cream
- Fragrance Hand Wash
- Guest Soap Set
- Tote bag
- Pouch
- Handkerchief
- Tea and herbal tea
General Release
Date: Tuesday, October 20, 2026, at the GPP online shop and other outlets
Apparel accessories and food (tea) will go on sale in sequence.
Pre-orders at the GPP online shop open at 12:00 PM on Wednesday, October 14.
- GPP online shop: William Morris At Home
- Official Instagram: https://www.instagram.com/williammorrisathome.jp
Bath and Body Care Product List
All prices include tax.
| Product | Variation | Size | Price |
|---|---|---|---|
| Hand Cream | Citrus Geranium | 30 mL | 990 yen |
| Hand Cream | Otherwood | 30 mL | 990 yen |
| Hand Cream | Santal | 30 mL | 990 yen |
| Fragrance Hand Wash | Citrus Geranium | 500 mL | 1,760 yen |
| Fragrance Hand Wash | Otherwood | 500 mL | 1,760 yen |
| Fragrance Hand Wash | Santal | 500 mL | 1,760 yen |
| Guest Soap Set | 4 pieces | 45 g × 4 | 2,750 yen |
| Petit Hand Cream Assortment | 3 pieces | 10 mL × 3 | 1,980 yen |
| Petit Hand Cream Assortment | 5 pieces | 10 mL × 5 | 2,750 yen |
| Petit Hand Cream Assortment | 10 pieces | 10 mL × 10 | 4,950 yen |
