Yokohama Vanilla, a gift sweets brand from Yokohama, will hold a limited-time pop-up store at Lumine Est Shinjuku from Friday, October 30 to Wednesday, November 11, 2026.
The sweets make a special gift for someone important, or a treat for yourself. They can be carried at room temperature and come individually wrapped, so they are easy to hand out. The pop-up is a chance to try a Yokohama souvenir that people love to receive.
Sales Information
Location: Lumine Est Shinjuku, B1F East Exit Concourse
Period: Friday, October 30 to Wednesday, November 11, 2026
Sales Method: Walk-in sales
Hours:
- Monday to Friday: 11:00 AM to 9:00 PM
- Saturdays, Sundays, and public holidays: 10:30 AM to 9:00 PM
※ For the latest business days and hours, please check the Lumine Est Shinjuku official website.
Products:
- "Salted Vanilla Financier" (塩バニラフィナンシェ): 3-piece Mini Gift Box, 6-piece Gift Box, Shari-Juwa Lemon (しゃりじゅわ檸檬), Mucchi-Muchi-Muchi Marron (むっちむちむちマロン)
- "Salted Vanilla Creamy Sablé" (塩バニラクリーミーサブレ): 8-piece Mini Gift Box, 16-piece Gift Box
Prices (tax included):
"Salted Vanilla Financier"
- 3 pieces: ¥1,100
- 6 pieces: ¥2,160
- Shari-Juwa Lemon, 4 pieces: ¥2,376
- Mucchi-Muchi-Muchi Marron, 4 pieces: ¥2,376
"Salted Vanilla Creamy Sablé"
- 8 pieces: ¥1,550
- 16 pieces: ¥2,970
※ Photos and illustrations are for illustration purposes only.
※ Prices include consumption tax.
※ To make the products available to as many customers as possible, a limit may be placed on the number of items each customer can purchase.
※ Quantities are limited. Products may sell out.
※ Purchases at the limited-time pop-up store earn Yokohama Vanilla membership points. Please present the membership card in the Yokohama Vanilla official LINE account at checkout.
※ The sales method may be partially changed or canceled due to circumstances.
※ Sales end when stock runs out.
Gift Sweets
[First Release] Salted Vanilla Financier
World No. 1 for the most financiers sold in 12 hours
Prices (tax included):
- 3-piece Mini Gift Box, individually wrapped: ¥1,100
- 6-piece Gift Box, individually wrapped: ¥2,160
Also available at: Yokohama Takashimaya store; Shin-Yokohama Station (in front of the Shinkansen East Ticket Gate, "PRECIOUS DELI & GIFT SHIN-YOKOHAMA"); "PRECIOUS DELI TOKYO" outside the ticket gates at Tokyo Station; Red Brick [Depot]; Ebina SA (inbound); Yokohama Minato Mirai Manyo Club; GOODIES YOKOHAMA; Marine Tower Shop; Yokohama Memories (Sogo Yokohama, Landmark Plaza, and Luxis Front stores); Wonderia Yokohama Supported by Umios; Yokohama Goods Yokohama 001 Takashimaya Yokohama store; Yokohama Takashimaya B1F "Foodies' Port1" (銘菓百選); gooz Icho Namiki Street store; Lawson S YCAT store; Fuji-Q Highland; NewDays (CIAL Yokohama, Yokohama North Exit, and Yokohama South Exit stores); and other limited-time pop-up stores
Made with 100% flour from domestic wheat, this vanilla financier is baked moist inside and crisp outside. A state-of-the-art tunnel oven is finely adjusted to bake at high temperature for a short time, sealing in moisture, vanilla, and flavor. Each piece is then finished by hand with a sprinkle of rock salt.
On its sales start date in February 2025, the financier was certified by Guinness World Records™ for the most financiers sold in 12 hours. It is the flagship product of the Yokohama Vanilla brand and has been chosen by many customers as a dependable Yokohama souvenir.
[Product Video] Salted Vanilla Financier (Narration: Yuto Takahashi)
[Autumn Limited] Salted Vanilla Financier Mucchi-Muchi-Muchi Marron (むっちむちむちマロン)
Price (tax included):
- 4-piece Gift Box, individually wrapped: ¥2,376
Also available at: Yokohama Takashimaya store, Haneda Airport (Terminals 1 and 2), and other limited-time pop-up stores
A gift sweet that combines the rich flavor of premium Italian marron, the Salted Vanilla Financier, and a ganache with a distinctive firmness and crisp bite.
Enjoy the "muchi-kuri" (chewy chestnut) texture, which is mucchi-muchi-muchi, along with the deep pairing of Italian marron and natural vanilla.
[Summer Limited] Salted Vanilla Financier Shari-Juwa Lemon (しゃりじゅわ檸檬)
Price (tax included):
- 4-piece Gift Box, individually wrapped: ¥2,376
Also available at: Yokohama Takashimaya store, Haneda Airport (Terminals 1 and 2), and other limited-time pop-up stores
A summer-limited Salted Vanilla Financier featuring "crisp refreshment colored by three layers of lemon."
The refreshing "shari" crispness of the lemon glaze and the tartness of the premium lemonade syrup that spills out with a "juwa" the moment it enters the mouth bring lightness to the Salted Vanilla Financier, while the lemon salt tightens the aftertaste. Enjoy the new "shari-juwa" texture, with its refreshing tartness and cool finish.
[Product Video] Salted Vanilla Financier Shari-Juwa Lemon (Narration: Yuto Takahashi)
[Second Release] Salted Vanilla Creamy Sablé
Prices (tax included):
- 8-piece Mini Gift Box, individually wrapped: ¥1,550
- 16-piece Gift Box, individually wrapped: ¥2,970
Also available at: Yokohama Takashimaya store; Shin-Yokohama Station (in front of the Shinkansen East Ticket Gate, "PRECIOUS DELI & GIFT SHIN-YOKOHAMA"); "PRECIOUS DELI TOKYO" outside the ticket gates at Tokyo Station; Red Brick [Depot]; Ebina SA (inbound); Yokohama Minato Mirai Manyo Club; GOODIES YOKOHAMA; Marine Tower Shop; Yokohama Memories (Sogo Yokohama, Landmark Plaza, and Luxis Front stores); Yokohama Goods Yokohama 001 Takashimaya Yokohama store; Yokohama Takashimaya B1F "Foodies' Port1" (銘菓百選); gooz Icho Namiki Street store; Lawson S YCAT store; Fuji-Q Highland; NewDays (CIAL Yokohama, Yokohama North Exit, and Yokohama South Exit stores); and other limited-time pop-up stores
The second gift sweet from Yokohama Vanilla, with the concept of "a premium bite that is easy to give." Its refined packaging and quality taste have made it popular both as a Yokohama souvenir and as a stylish gift for handing out.
The main appeal is a new contrast of textures produced through careful temperature control. At the first bite, the delicately baked sablé crumbles softly, and the generous filling of dense, specially made vanilla chocolate cream melts smoothly together with it. A sprinkle of pink rock salt from the Andes Mountains tightens the flavor and leaves a deep aftertaste.
Together with the rich aroma of plentiful natural Bourbon vanilla extract, everything melts together on the tongue.
[Product Video] Salted Vanilla Creamy Sablé (Narration: Yuto Takahashi)
Yokohama Vanilla Permanent Store
Location: Yokohama Takashimaya B1F Foodies' Port2 [Yokohama Vanilla]
Address: 1-6-31 Minamisaiwai, Nishi-ku, Yokohama, Kanagawa
Hours: 10:00 AM to 9:00 PM
The permanent store sells the "Salted Vanilla Financier" and "Salted Vanilla Creamy Sablé," as well as the "Cream Financhu Double Nama" (クリームフィナンシュー ダブル生), which is exclusive to Yokohama Takashimaya.
