A pop-up store for Milan-based jewelry brand ALIITA is coming to TOMORROWLAND LUMINE SHINJUKU from April 9 (Thursday) to April 19 (Sunday), 2026.
ALIITA is an Italian jewelry brand from Milan, known for collections that balance refined design with a sense of playfulness and lightness. The brand translates everyday motifs through a unique sensibility, offering simple yet story-driven pieces.
During the pop-up, a wide range of items will be available, including pieces not normally carried in-store. Each piece carries its own meaning and story, making it an opportunity to find something truly special.

CASITA PURA ¥66,000

GHOST NECKLACE ¥105,600

SUB (SKY BLUE) ¥85,800

MINI HUEVITO ¥119,900

APPLE LIPSTICK RED ¥126,500

CAMEO PERLA PATITO ¥110,000

CAMEO PERLA CASITA ¥110,000

OSITO BRILLANTE ¥67,100

CORAZON BAGUETTE ¥59,400

CAMEO PERLA PATITO ¥172,700

CAMEO ROBOT ¥152,900

MIAU BRILLANTE ¥39,600

CASITA PURA ¥29,700

MINI BOLD CONEJITO ¥39,600
Pop-Up Store Details
Dates: April 9 (Thursday) – April 19 (Sunday), 2026
Location: TOMORROWLAND LUMINE SHINJUKU
1-1-5 Nishi-Shinjuku, Shinjuku-ku, Tokyo, LUMINE SHINJUKU 1 1F/B1F
Instagram: @tomorrowland_lumine
About ALIITA
The name "ALIITA" comes from the Wayuu language spoken by the Guajiro indigenous people of Zulia State, Venezuela — the homeland of founder Cynthia Vilchez Castiglioni — and means "something precious." The brand features Italian-made jewelry with beautifully cut natural stones, embodying the concept of an effortless lifestyle and timeless beauty.