ALL NEW MART Holds Its First Ever POP-UP STORE in Harajuku This June

New casual fashion brand ALL NEW MART is set to hold its first-ever pop-up store at Harajuku gallery THE PLUG from June 20, 2026. The brand debuted earlier this spring and was developed by World Co. alongside creator Mika Oizuki as director, drawing on nearly two years of market research and original analysis. Rather than following trends, ALL NEW MART proposes clothing and goods rooted in "your own philosophy."

Brand icon

The pop-up is themed around a weekend in the room of "new-chan," the brand's icon character — staying up late, snacking, watching movies, reading books, scrolling through a smartphone, or relaxing with the TV on in the background. The setup aims to recreate that easy, unhurried sense of personal downtime.

Summer casual lineup at the pop-up store

Items on display include loose-fit T-shirts, a stripe shirt with a 2-way design that converts into a shoulder bag, and a matching set with a soft, towel-like texture — a relaxed summer casual lineup. All products at the venue are sample displays only; purchases can be made through the brand's online store.

POP-UP STORE Details

Venue: THE PLUG (ザ・プラグ)
Address: 〒150-0001 Tokyo, Shibuya-ku, Jingumae 6-12-9 1F

Hours:

Saturday, June 20, 2026: 3:00 PM – 9:00 PM
Sunday, June 21, 2026: 11:00 AM – 6:00 PM

logi PLANTS & FLOWERS POP-UP STORE

logi PLANTS & FLOWERS

Running alongside the clothing pop-up, flower shop logi PLANTS & FLOWERS (@logiplantsandflowers) will also be present at the venue during the same period. Operating under the concept "creating new forms of heart-touching flowers, free from any constraints," the shop brings out the beauty and strength of flowers and plants in a variety of expressions. Flowers and plants will be available for purchase at the event.

Payment at the logi POP-UP STORE is by credit card only. Sales end when stock runs out.

About ALL NEW MART

ALL NEW MART brand concept

ALWAYS ME, ALWAYS NEW

ALL NEW MART targets those who value "time for themselves" and "a style that feels like me." The brand aspires to be a place where customers can find a new sense of self-expression that moves with the times while staying true to who they are.

Price Range: