Korean skincare brand Anua is running a popup event at Shibuya Loft's 1F Masakazaka Stage from April 25 to May 10, 2026. The event showcases the brand's "vitamin beauty serum-inspired" UV care lineup and features hands-on content including UV camera demonstrations and lucky draws.
Anua's UV Care Lineup
Anua developed its UV care range with a skincare-first approach—not just for sun protection, but to help maintain skin condition throughout the day. The vitamin UV care series incorporates four types of vitamin ingredients¹ that work on skin exposed to UV rays, helping support a brighter, clearer-looking complexion².
Three products are highlighted at the event:
Vita C Tone-Up Sun Cream (50 ml, ¥1,980 incl. tax)
A lightweight cream that blends smoothly into the skin, providing a natural tone-up effect*³ for a brighter daytime appearance.
Vita C Sunscreen UV Stick (19 g, ¥1,485 incl. tax)
Inspired by the Vitamin 10 Pore Strix Serum, this SPF50+/PA++++ stick is designed for easy application and touch-ups throughout the day. Its cool, lightweight texture makes it convenient for the face, neck, décolleté, and body.
ZERO-CAST Moisturizing Sunscreen (50 ml, ¥1,485 incl. tax)
A lotion-like UV cream that blends in naturally without leaving a white cast. Moisturizing yet non-sticky, it's designed for comfortable everyday use across all seasons.
*¹ Ascorbic acid, 3-O-ethyl ascorbic acid, ascorbyl glucoside, sodium ascorbyl phosphate (all skin-conditioning agents)
*²,³ Makeup effect
What to Expect at the Popup
The popup lets visitors try the UV care range alongside other popular Anua skincare products. A UV camera station on-site allows guests to see their skin's UV exposure in real time. A skincare guide is also available to help visitors choose products based on their skin type and concerns.
Event Perks and Lucky Draw
Visitor Gift
Every visitor receives an original Anua uchiwa fan upon arrival.
Lucky Draw (Purchase Bonus ①)
Spend ¥3,500 or more (incl. tax) including at least one UV care product to receive one lucky draw entry. Prize tiers are as follows:
- 1st Prize: Vitamin 10 Pore Strix Serum (20 ml) + Mini Pouch
- 2nd Prize: PDRN100 Hyaluronic Acid Serum Mask (7-pack)
- 3rd Prize: Azelaic Acid 15 Intense Calming Serum Face Mask (1 sheet)
Purchase Bonus ②
Purchasing any item listed in the Skincare Guide Map comes with a complimentary PDRN100 Hyaluronic Acid Booster Toner (40 ml).
All gifts are available in limited quantities and end once stocks run out.
Exclusive and Early-Release Products
Three products are being released early or sold exclusively at this popup:
Daily Vitamin Routine Care Set – ¥1,980 (incl. tax)
A special kit pairing the Vitamin Tone-Up Sun Cream (50 ml full size) with a Vitamin Mask (1 sheet). Available as an early exclusive at Shibuya Loft.
Azelaic Acid CICA Skin Soothing Moisturizer (100 ml) – ¥1,485 (incl. tax)
Formulated with azelaic acid¹ and CICA² to gently balance skin while providing moisture. Suitable for sensitive or reactive skin and easy to use daily. Available as an early exclusive at Shibuya Loft.
*¹ Skin-conditioning agent
*² Centella asiatica extract (skin-conditioning agent)
PDRN100 Hyaluronic Acid Glow Pad (10 sheets) – ¥495 (incl. tax)
Toner pads that hydrate and smooth skin texture. Travel-friendly and convenient for busy days. Available as a popup-exclusive item.
All items are available in limited quantities.
Event Details
- Dates: April 25 (Sat) – May 10 (Sun), 2026
- Hours: 11:00 AM–9:00 PM (closing at 6:00 PM on the final day)
- Venue: Shibuya Loft, 1F Masakazaka Stage (21-1 Udagawacho, Shibuya-ku, Tokyo 150-0042)
