SEASON'S RESTAURANT Ichinoichi (壱之壱), located inside Asakusa Tobu Hotel in Taito City, Tokyo, begins serving its first-ever afternoon tea on Tuesday, October 27, 2026. The new offering, "Ichome-Ichibanchi Afternoon Tea: A Treat in Asakusa, Japanese Three-Tier Box" (壱丁目壱番地のアフタヌーンティー ～浅草でご褒美 和三段重～), is built around the concept "The most important time, without which nothing begins, at Ichinoichi."
The tea is served in a three-tier box filled with Asakusa-inspired touches. The temari sushi is made with rice cooked with citrus extract for a light flavor, and the desserts bring in autumn tastes such as nerikiri (a Japanese confection) shaped like autumn leaves and sweet potato cream daifuku. Guests can stay for up to 3.5 hours within the serving hours.
The drinks are made with tea leaves from Masudaen (増田園), a long-established tea shop founded in 1867 (Keio 3). The shop stands right next to the hotel, at the same Asakusa 1-chome 1-banchi address block as Ichinoichi. The selection includes Japanese black teas and original blend teas.
Menu
The menu is divided into sweets, scones, and savory items. Contents may change depending on the season and ingredient availability.
- Sweets: Wagashi (Japanese confectionery), seasonal tart, financier, hojicha pudding, and 3 other items
- Scones: Plain and hojicha
- Savory: Four kinds of temari sushi scented with citrus and sansho pepper, awa-fu (millet gluten cake) dengaku, chicken matsukaze (鶏松風), thick Japanese rolled omelet with a branded mark, and 4 other items
Drinks
All tea leaves are from Masudaen.
- Masudaen house-roasted hojicha (Tokujo, top grade)
- Masudaen original blend Shizuoka sencha "Suiryu" (翠龍)
- Organic Japanese black tea "Kifujin" (貴婦人)
- Honey apple Japanese black tea
- White peach Japanese black tea
- Setouchi lemon Japanese black tea
- Shiitake tea
- Matcha
- Matcha latte
- Matcha lemon squash
- Iced matcha
- Iced sencha
Afternoon Tea Details
| Start date | Tuesday, October 27, 2026 |
| Venue | SEASON'S RESTAURANT Ichinoichi (3F, Asakusa Tobu Hotel) |
| Hours | Weekdays: 11:30 AM to 3:00 PM (last drink order 2:30 PM) / Weekends and holidays: 1:30 PM to 5:00 PM (last drink order 4:30 PM) |
| Length of stay | Up to 3.5 hours within the serving hours |
| Price | ¥5,000 |
| Servings | Limited to 10 per day |
| Reservations | Required in advance, until 3:00 PM three days before the visit |
The price includes consumption tax and service charge.
About Masudaen
Masudaen is a tea shop in Asakusa, Tokyo, founded in 1867 (Keio 3). Besides matcha, sencha, gyokuro, genmaicha, hojicha, kukicha, and mecha teas, the shop also carries teapots, tea cups, matcha sweets, nori, tea tins, and tea ceremony utensils.
- Hours: 9:00 AM to 7:00 PM
- Closed: Tuesdays and Wednesdays
- Address: 1-1-17 Asakusa, Taito-ku, Tokyo
About SEASON'S RESTAURANT Ichinoichi
SEASON'S RESTAURANT Ichinoichi is on the 3rd floor of Asakusa Tobu Hotel. The restaurant reflects the wish to offer the best hospitality at its location, Asakusa 1-chome 1-banchi.
- Breakfast buffet: 6:30 AM to 10:00 AM
- Lunch: 11:30 AM to 2:30 PM (last order 1:30 PM)
- Reservations and inquiries: 03-3843-0111 (Asakusa Tobu Hotel)
About Asakusa Tobu Hotel
- Address: 1-1-15 Asakusa, Taito-ku, Tokyo 111-0032
- Rooms: 253
- Website: https://www.tobuhotel.co.jp/asakusa/
- Access: Directly in front of Asakusa Station on the Tobu Skytree Line / 3-minute walk from Exit A5 of Asakusa Station on the Toei Asakusa Line / 1-minute walk from Exit 7 of Asakusa Station on the Tokyo Metro
