VALX, the protein and fitness brand run by VALX Co., Ltd. (headquartered in Shibuya, Tokyo), is opening "VALX POP UP STORE in HARAJUKU" for two days only, on Saturday, July 11 and Sunday, July 12, 2026, in Harajuku, Tokyo.
The Harajuku pop-up has grown each year with a strong response from fans, and this year it returns once again. The store features original shakes exclusive to the Harajuku event, made with the new "VALX Sweets Protein," alongside a refreshing summer flavor, for five limited drinks in total. A large-format poster on display only at the venue, limited novelties, and visitor perks round out the two-day event.
Five Exclusive Harajuku Pop-Up Drinks
All drinks are priced at ¥650 (tax included), and each one comes with a free original sticker.
- Rich Double Chocolate Shake (made with Sweets Protein, Fondant Chocolat flavor)
- Retro Pudding Shake (made with Sweets Protein, Pudding flavor)
- Drinkable Tiramisu Shake (made with Sweets Protein, Tiramisu flavor)
- Berry Yogurt Shake (made with Whey Protein, Berry flavor)
- Tropical Mango Tea (made with Protein Smoothie, Mango flavor)
The Berry Yogurt Shake is made with Nihon Luna Co., Ltd.'s "High Protein Yogurt Skyr Plain, No Added Sugar." One cup provides 30g of protein, along with the thick, creamy texture of Skyr yogurt and the refreshing tartness of berries.
Tastings and Limited Products at the Venue
Beyond the drinks, visitors can try all three flavors of the new "VALX Sweets Protein" and both flavors of the "VALX Hybrid Protein," which has remained in short supply across sales channels since its release. The venue also carries the standard whey protein lineup along with limited flavors and hybrid protein products.
Also available in limited quantities each day is VALX Whey Protein "Muscle's Lover" White Chocolate Flavor, normally sold only in the Hokkaido area — a rare opportunity to purchase it in Tokyo.
Visitor Benefits
Purchase bonus: Spend ¥5,000 (tax included) or more and receive an original clear pouch exclusive to the pop-up store.
SNS post bonus: Each qualifying post earns a gachagacha ticket redeemable for VALX original goods and novelties, up to four per person per day (two Instagram posts and two X posts). Novelties include acrylic keychains of favorite flavors, can badges (large and small), and original stickers.
Members of the "VALX 'FUN' Community" receive additional benefits at the event. Registration in advance is recommended to make the most of the visit:
All benefits end once supplies run out. Further details will be announced on VALX's official SNS account (@valx_official).
Event Details
VALX POP UP STORE in HARAJUKU
- Dates: Saturday, July 11 and Sunday, July 12, 2026
- Hours: 11:00 AM to 7:00 PM (last order for drinks at 6:30 PM)
- Location: 3-54-8 Sendagaya, Shibuya-ku, Tokyo
Access:
- 5-minute walk from Harajuku Station (JR Yamanote Line)
- 5-minute walk from Kitasando Station (Tokyo Metro Fukutoshin Line)
- 6-minute walk from Meiji-jingumae "Harajuku" Station (Tokyo Metro Fukutoshin Line / Chiyoda Line)
