Atrevío Unveils 2026 Valentine's Limited Menu - Sweet and Savory Harmony Brings Spanish Warmth to Azabu-Juban and Hiroo

Atrevío, the world-class Jamón Ibérico specialty store, introduces special Valentine's menus for the 2026 season under their brand concept "Find Your Spain." These limited-time offerings will be available at both the Azabu-Juban flagship store and the Hiroo "Jamón Car" location throughout February.

At the heart of Atrevío's philosophy is the Spanish tradition of gathering around the table with loved ones to share meaningful moments. Rather than focusing solely on couples, this Valentine's celebration embraces time spent with family and close friends. This year's Valentine's menu showcases a distinctive "sweet and savory" harmony, pairing the salty umami of aged Jamón Ibérico with the sweetness of chocolate in an uniquely Atrevío experience.

Flagship Store (Azabu-Juban)

Valentine's Limited Rose Course (Dinner)

This special dinner course blends tradition with playful creativity in true Atrevío style. The meal begins with "Rose Jamón" - ham artfully rolled to resemble a rose - paired with seasonal fruits in a chocolate fondue. The journey continues with a salad finished with sherry vinaigrette, the popular Jamón croquettes, and a mushroom and truffle paella that highlights the ham's rich umami. For dessert, guests enjoy mini-sized cheesecake and brownies, followed by coffee or tea to complete the experience.

Valentine's Rose Course

Available: February 1 (Sunday) to February 28 (Saturday), 2026
Price: ¥6,800 (tax included)
Advance reservation required

Valentine's Limited Rose Plate (Lunch)

This Valentine's lunch plate features Rose Jamón with seasonal fruits and chocolate fondue as the centerpiece, accompanied by sherry vinaigrette salad and after-meal coffee.

Valentine's Rose Plate

Available: February 1 (Sunday) to February 28 (Saturday), 2026
Price: ¥3,000 (tax included)
Advance reservation required

Jamón Car (Hiroo)

For a more casual Valentine's experience, the takeout-focused Jamón Car offers limited-edition items. The lineup includes Rose Jamón styled like a bouquet, Valentine's churros, and hot wine (red and white).

Jamón Car Valentine's Menu

Atrevío Rose Jamón: ¥900

Valentine's Churros: ¥800

Hot Wine (Red/White): ¥920

Set Options

Rose Jamón + Churros: ¥1,500

Rose Jamón + Hot Wine (Red/White): ¥1,500

All prices include tax

About Atrevío

"Sigma Food" operates in 17 countries with over 680,000 retail locations worldwide. Among their brands, Campofrío stands as Spain's most recognized name. Founded in 1952, Campofrío products are used by 75% of Spanish households and is widely known as a premium ham brand. Inspired by this historic Spanish brand, "Atrevío" serves as a cultural bridge between Spain and Japan, bringing rich food culture to Japanese audiences. The concept "Find Your Spain" aims to transcend mere food consumption, allowing guests to experience the cheerful, relaxed Spanish lifestyle, spirit, and traditions.