Tablemark Co., Ltd. (headquartered in Chuo-ku, Tokyo) has launched a new product under its plant-based frozen meal brand BEYOND FREE: the "Fluffy Roll Cake Soy Milk Cream Strawberry." The new product went on sale in the online shop on March 18, 2026, joining the popular Fluffy Roll Cake Soy Milk Cream series as its newest flavor.
Features of the Fluffy Roll Cake Soy Milk Cream Series
Made without wheat, dairy products, or eggs1, this roll cake achieves a fluffy and moist texture. Using soy milk-derived ingredients, a soft and airy sponge is paired with a rich and creamy whipped cream, while beet sugar gives it a gentle, mellow sweetness2. The series has grown into one of BEYOND FREE's signature products, winning favor among those looking for an indulgent treat that is also kind to themselves.
*1 This product is manufactured in a facility that also produces products containing wheat, eggs, and dairy ingredients.
*2 This product also contains other sugars derived from ingredients.
Grand Prix at the Japan Food Selection
The "Fluffy Roll Cake Soy Milk Cream Plain" received the Grand Prix, the highest honor, in the Food & Beverage category of the 93rd Japan Food Selection, announced on Monday, November 17, 2025. The Japan Food Selection is Japan's first food and ingredient evaluation system, where specialists led by certified food analysts assess products based on Japanese tastes and preferences. Products are evaluated across multiple criteria including flavor, quality, product concept, and safety, with the Grand Prix awarded exclusively to products scoring 90 to 100 points.
Award received in November 2025 (Plain flavor)
Sales Volume Up Approximately 450% Year-over-Year
The series has earned strong support for its surprisingly fluffy sponge and rich soy milk cream — remarkable given that it contains no wheat flour, dairy, or eggs1 — with sales volume growing significantly to approximately 450% of the previous year's figures2. The product is currently available through the BEYOND FREE official online shop as well as Amazon and Rakuten.
*1 This product is manufactured in a facility that also produces products containing wheat, eggs, and dairy ingredients.
*2 The growth rate is calculated based on the performance of the entire series (including Plain, Chocolate, and the discontinued Earl Grey flavors) across all channels (company EC, Amazon, Rakuten Ichiba).
Fluffy Roll Cake Soy Milk Cream Strawberry — Product Overview
The new "Strawberry" flavor arrives in response to many customer requests. Made with generous amounts of strawberry puree, it delivers a refreshing sweetness and a pleasant hint of acidity. It is perfect as a small everyday treat — just remove it from the freezer and let it thaw naturally for about 15 minutes before enjoying. Whether as a reward for yourself or as a dessert to serve guests, it makes a gentle and special addition to any occasion.
Made without wheat, dairy products, or eggs, the moist and fluffy sponge is generously filled with smooth, melt-in-your-mouth soy milk whipped cream blended with strawberry puree, resulting in a fragrant, sweet, and refreshingly tangy flavor.
- Contents: 1 piece (approx. φ90 mm × approx. H25 mm / 64 g)
- URL: https://beyond-free.jp/products/de-0028-001
This product contains no animal-derived ingredients.
*Animal-derived ingredients refer to ingredients including cattle, pork, poultry, eggs, dairy, honey, and other livestock products, as well as seafood.
*Tracing back through origins and manufacturing processes, some animal-derived ingredients may be present.
*This product shares manufacturing lines with products containing animal-derived ingredients.
Package Redesign to Accompany the New Strawberry Flavor
Alongside the launch of the new Strawberry flavor, the packaging for all existing flavors in the series (Plain and Chocolate) is also being updated. The new design visually expresses the signature "fluffiness" of the roll cake through an appealing visual presentation, while the attention to ingredients and craftsmanship is conveyed through a matte finish that combines a sense of quality with warmth. The redesigned packaging aims to make the roll cake easy to reach for in everyday life while positioning it as a "reward dessert for yourself."
