A new flavor is joining the popular Buldak Stir-Fried Noodles series: Buldak Swicy Stir-Fried Noodles BIG Cup, from Samyang Japan Co., Ltd. (Chiyoda-ku, Tokyo), goes on sale first in Japan at FamilyMart (operated by FamilyMart Co., Ltd., Minato-ku, Tokyo) starting August 18, 2026 (Tuesday). The new cup noodle rolls out at approximately 16,500 FamilyMart stores nationwide, alongside an official X (formerly Twitter) campaign and a purchaser campaign.
"Swicy" is a food trend that blends sweet and spicy flavors, making it approachable even for people who aren't into spicy food while still delivering a complex, addictive depth of flavor that has been drawing attention in 2026. This product was created as part of that swicy trend.
Product Overview
Product Name: Buldak Swicy Stir-Fried Noodles BIG Cup
Suggested Retail Price: ¥334 (¥360 including tax)
Release Date: August 18, 2026 (Tuesday)
Sold At: FamilyMart, as an early exclusive release (approximately 16,500 stores nationwide)
Volume: 105g
This product is designed with a gentle level of spiciness that even spice beginners can enjoy comfortably, balancing caramel sweetness with the heat of Buldak sauce. It also uses kompeito (Japanese sugar candy) to create a new texture and visual impact, making it a bowl that stands out on social media.
| Point 1 | Point 2 | Point 3 |
| Comfortable Even for Spice Beginners A gentle level of spiciness that's easy to enjoy even for people who don't like spicy food |
An Easy-to-Eat Sweet-Spicy Balance Caramel sweetness pairs perfectly with the heat of Buldak sauce |
A New Texture That Stands Out Kompeito adds visual interest and a texture never seen before |
Note: As a reduced tax rate item, the tax-included price shown reflects an 8% consumption tax rate.
Note: Prices, release dates, and specifications may vary by region.
Note: This product may not be available in some regions or at some stores.
Campaign 1: Buldak Assortment Giveaway X Campaign
Campaign Name: Buldak Assortment Giveaway X Campaign
Campaign Period: August 20, 2026 (Thursday) 8:00 PM to September 2, 2026 (Wednesday) 11:59 PM
Prize: A Buldak assortment set (6 pieces across 4 Buldak varieties) will be given to 100 winners by lottery
How to Enter: Follow both @samyangfoods_jp and @famima_now, and repost the target post
Campaign 2: Try Swicy Buldak and Win on the Spot! Campaign
A purchaser campaign is also running for buyers of the FamilyMart-exclusive Buldak Swicy Stir-Fried Noodles BIG Cup, offering up to ¥3,000 in Amazon gift cards to a total of 1,000 winners.
Campaign Name: Try Swicy Buldak and Win on the Spot! Campaign
Campaign Period: August 18, 2026 (Tuesday) to September 17, 2026 (Thursday)
Eligible Product: FamilyMart-exclusive Buldak Swicy Stir-Fried Noodles BIG Cup
How to Enter: Add the official Buldak LINE account as a friend, then apply by photographing your receipt for the eligible product on the special campaign site
Prizes: ¥3,000 Amazon gift card: 10 winners / ¥500 Amazon gift card: 990 winners (1,000 winners total)
Note: Winners are notified of the lottery result immediately.
