BullPulu (ブルプル), a chain of Taiwan sweets and tapioca drink shops with locations across Japan, is bringing back its beloved summer seasonal menu with the Watermelon Frozen and Watermelon Milk Frozen, available for a limited time at select stores starting Wednesday, July 1, 2026.
In conjunction with its monthly limited-edition new product launch, select locations will also hold a 100-yen discount event for five days from the start of sales.
The Watermelon Frozen Series
The Watermelon Frozen series for this summer showcases the natural, refreshing sweetness of watermelon in two distinct cold drink options designed to beat the summer heat.
1. Watermelon Frozen
A frozen drink that delivers the sensation of biting into a chilled, fresh watermelon. The base is a smooth and cooling watermelon frozen with excellent drinkability. Hidden at the bottom of the cup, transparent jelly pieces add a playful, bouncy texture that makes every sip a refreshing summer experience. This drink remains enjoyable from first sip to last.
2. Watermelon Milk Frozen
A frozen drink that layers the bright, refreshing flavor of watermelon with the gentle richness of carefully selected milk. Topped with soft, fluffy whipped cream, this drink strikes a perfect balance between the clean freshness of watermelon and the creamy indulgence of milk and whipped topping — making it a dessert-like treat to reward yourself with during summer.
Product Details
Product Names:
- Watermelon Frozen
- Watermelon Milk Frozen
Price (tax included):
Both products: S size ¥600 / M size ¥680
Sales Period:
Wednesday, July 1, 2026 – end date TBD (limited time)
Sales period may vary by location depending on stock availability.
Allergens:
- Watermelon Milk Frozen: milk
- Watermelon Frozen: no applicable allergens (specified ingredients)
Notes:
- No additional toppings can be added to these products.
- These products do not contain actual watermelon flesh.
- Images are for illustration purposes only. The actual product is served in a plastic cup.
100-Yen Discount Event at Select Stores (5 Days Only)
At participating select stores, both the Watermelon Frozen and Watermelon Milk Frozen will be available at 100 yen off the regular in-store price for five days from the start of sales.
Period: Wednesday, July 1 to Sunday, July 5, 2026
Offer: 100 yen discount on Watermelon Frozen and Watermelon Milk Frozen
This event is limited to select stores only. Please check in-store signage at each location for participation details.
Available Locations
Saitama: Ario Kawaguchi, Kumimachi Mall Asaka, Cocoon City Omiya, Ekia Premier Wako, Beans Musashi-Urawa, Ario Fukaya
Chiba: Aeon Mall Makuhari Shintoshin, Ario Ichihara
Tokyo: Ario Kameari, York Foods Shakujii-Koen, Kameid Clock, Ario Nishi-Arai
Kanagawa: Grand Tree Musashi-Kosugi, Shimachu Homes Kawasaki Daishi, Kawasaki Azalea, Lalaport Yokohama, Shonan Mall Fill, Ario Hashimoto, ダイナシティ小田原店
Nagano: Ario Ueda
Miyagi: The Mall Sendai Nagamachi
Fukushima: The Mall Koriyama
Aomori: CiiNA CiiNA Aomori, Hachinohe SC Lapia
Hokkaido: Ario Sapporo (sales start date subject to store readiness)
Yamaguchi: Onoda Sun Park Yamaguchi
Saga: Yume Town Saga
Oita: Park Place Oita
