Morinaga & Co., Ltd. (Shibaura, Minato-ku, Tokyo; President & COO: Shinya Mori) launches Choco Ball Kin No Kinako Mochi on February 3rd (Tuesday) from its Choco Ball brand, loved by generations from children to adults. This treat delivers the taste of kinako mochi in a single bite, featuring mochi-textured gummy made with mochi powder coated in kinako-flavored chocolate using Kin no Kinako made from 100% Hokkaido soybeans. When the product launched as a limited edition in February 2025, it sold out to great acclaim. Now it returns for a limited time with enhanced quality that further highlights the aromatic kinako flavor.
The new "Omochayana no Kanzume" (Toy Can) featuring the Kin no Kyoro Medal Can debuts, with shipping starting in late January. By collecting one "gold" Angel or five "silver" Angels from the Choco Ball package opening tab ("kuchibashi") and applying, customers are guaranteed to receive this prize. The Choco Ball brand delivers smiles to customers through new product launches and campaigns themed around "gold."
New Omochayana no Kanzume: Kin no Kyoro Medal Can
Omochayana no Kanzume is a campaign that has run for 59 years since Choco Ball launched in 1967. Customers apply by collecting gold and silver Angels, and the contents of the toy can remain a secret (known only to winners), creating excitement and anticipation.
This time's theme is "Gold," symbolizing the fun of Choco Ball represented by the gold Angel.
The 57th Omochayana no Kanzume draws attention from kidults with medal games. Kin no Kyoro Medal Can arrives as a gold medal game that tickles the playful spirit of all ages. While listening to the familiar "Choco Ball Song" (Kyue Kyue Kyue~♪), players can enjoy putting medals into a medal game featuring Kyoro-chan. What can be pushed out and won with medals remains a secret toy. The experience combines the fun of medal games with the excitement of wondering what's inside.
Shipping begins in late January. Currently, customers can choose between the newly launched Kin no Kyoro Medal Can and Kyoro Crane Can that debuted in 2025.
- Omochayana no Kanzume special website: https://www.morinaga.co.jp/kyorochan/omochanokanzume/
- Kin no Kyoro Medal Can CM: https://youtu.be/pyQFiIqeWhY
