The black-toned package design, evoking the flavor of black sesame, fits right in with Black Friday.
MD Holdings Co., Ltd. (Higashiosaka, Osaka) is adding a new item to its "Happy Popcorn" series: "Happy Popcorn Black Sesame Caramel & Sea Salt," a treat that combines a fragrant, rich black sesame caramel flavor with a simple, salty taste. It goes on sale nationwide from Tuesday, September 1, 2026.
Background
This product is a new addition to MD Holdings' "Happy Popcorn" series, known for its generous butter-based caramel coating, light and crunchy texture, and rich flavor, which has earned strong support from many customers.
To let even more customers enjoy the series, this release uses black sesame, an ingredient that pairs well with caramel's sweetness and adds extra depth of flavor. Using two black sesame ingredients, paste and powder, brings out a distinctive roasted aroma and richness, giving the caramelized popcorn an elegant flavor with depth beneath the sweetness. It's paired with a moderately salty sea salt popcorn that highlights the black sesame caramel, resulting in a well-balanced, moreish combination of sweetness, roasted aroma, and saltiness.
Product Highlights
- A mix of rich, buttery black sesame caramel popcorn and deeply flavored sea salt popcorn
- Uses mushroom-shaped popcorn kernels, ideal for caramelizing so the flavor coats every piece
- The black sesame caramel popcorn uses two ingredients: black sesame paste and black sesame powder
- An elegant black sesame flavor with depth beneath the sweetness, expressed through caramelized popcorn
- A crisp, crunchy outside and light, fluffy inside
- Colorful package designs make it a treat you'll want to recommend to others
The Happy Popcorn Series: Flavors for Every Mood
The "Happy Popcorn" series is built around rich, buttery caramelized popcorn, with a range of flavors to suit different moods and preferences.
Original
Rich, buttery caramelized popcorn coated in caramel for a deep sweetness. It comes in 6 varieties, each with caramel flavor thoroughly coating every piece for a rich, sweet taste.
Sea Salt Mix
A mix of sweet caramelized popcorn and simple sea salt popcorn. With 9 varieties, the most in the series, it offers the classic pleasure of alternating between sweet and salty.
Quatro Cheese Mix
A mix of sweet caramelized popcorn and popcorn made with four types of cheese. It comes in 3 varieties, offering a satisfying, indulgent combination of sweetness and rich cheese flavor.
Among these, the "Sea Salt Mix," which pairs sweet caramelized popcorn with salty sea salt popcorn, has the most varieties in the series at 9, giving fans the enjoyment of choosing a flavor to match their mood or taste.
The official website also offers a "Happy Popcorn Diagnosis," a quiz that recommends a flavor from the 9 "Sea Salt Mix" varieties based on a few simple questions. Like a personality test, it's designed to be shared and compared with family and friends for a fun snack time.
Until Monday, August 31, 2026, the diagnosis results and accompanying image will show "Mitarashi & Sea Salt."
| Happy Popcorn Diagnosis | https://md-holdings.com/enjoy/popcorn-personalities/ |
Product Overview
Product Name: Happy Popcorn Black Sesame Caramel & Sea Salt
Reference Price: ¥270 (tax included; 8% consumption tax)
Net Weight: 42g
Release Date: Tuesday, September 1, 2026
Sales Area: Supermarkets and drugstores nationwide
MD Holdings Official Online Shop: https://store.md-holdings.com/
