This summer, Hankyu Men's Tokyo gains new appeal. On Friday, August 21, "LEVI'S® PREMIUM STORE" opens on the 7th floor. Then, on Friday, August 28, "UNIVERSAL WORKS." opens on the 6th floor, and cycling brand "CHERUBIM" opens a permanent shop on the 7th floor. "CHERUBIM" moves on from its earlier pop-up format into a store where visitors can enjoy its world more up close. With three distinctive brands joining the lineup, Hankyu Men's Tokyo offers a new shopping experience.
Friday, August 21 | 7th Floor: "LEVI'S® PREMIUM STORE" Opens
"Levi's®" created the world's first jeans in 1873 and, in 1890, introduced the "501®," a style still beloved around the world today. Built on a concept of "tradition and innovation," it is one of the world's leading denim brands, producing landmark pieces that have shaped each era. The brand's new store, "LEVI'S® PREMIUM STORE," opens on the 7th floor on Friday, August 21. The space is finished with warm wood accents, letting visitors shop while taking in the world of "Levi's®."
To mark the opening, customers who spend 10,000 yen or more (tax included) will receive a denim fabric spray made with plant-derived ingredients as a gift. Scented with elegant ylang-ylang, it's designed to make wearing denim more comfortable. Supplies are limited, and the gift ends once stock runs out.
Friday, August 28 | 7th Floor: "CHERUBIM," Japan's World-Renowned Custom-Order Bicycle Brand, Opens a Permanent Shop
"CHERUBIM," born in Setagaya, Tokyo in 1965, is a Japanese custom-order bicycle brand with more than half a century of craftsmanship behind it. It continues to evolve around themes of creativity and innovation while upholding traditional craftsmanship, building bicycles that pursue both performance and beauty. Its skill has earned recognition both in Japan and abroad, including the top award at NAHBS, the world's largest handmade bicycle show.
After running as a pop-up shop at Hankyu Men's Tokyo, "CHERUBIM" opens as a permanent shop on the 7th floor on Friday, August 28. In addition to displaying handmade frames and offering order consultations, the store also houses "Keirin LAB," a permanent fitting and position-analysis space dedicated to keirin racers. Visitors can experience "CHERUBIM's" craftsmanship in person, along with the pleasure of having a bicycle built just for them.
Friday, August 28 | 6th Floor: "UNIVERSAL WORKS." Opens Its First Directly Managed Store in Japan
"UNIVERSAL WORKS.," started in 2009 by designer David Keyte, is a British fashion brand that reworks the functionality of vintage and workwear pieces for modern wear, with a focus on comfort. Its name reflects the designer's wish for everyone to feel comfortable wearing its clothes.
The brand values a fair-trade approach, favoring careful, small-batch craftsmanship — cutting, sewing, and finishing done by artisans at select small factories — over mass production.
"UNIVERSAL WORKS." opens its first directly managed store in Japan on the 6th floor on Friday, August 28. Alongside its regular collection, the store plans to carry exclusive items available only here.
