HERALBONY and Kracie have announced a creative collaboration, with their first joint product — a limited-edition Naive Cool Body Soap featuring a HERALBONY design — launching nationwide from May 22, 2026.
A special collaboration site is available at: https://www.kracie.co.jp/company/heralbony/
The Collaboration
HERALBONY is a creative company dedicated to bringing works created with passion by artists with disabilities to society, aiming to transform perceptions of disability and build a new cultural movement rooted in welfare. Kracie operates with the corporate slogan "A Tomorrow to Look Forward To," and has established a D&C Promotion Office* internally to advance DE&I and cultivate a culture of challenge under the vision called "CRAZY KRACIE."
The two companies found their values deeply aligned. Sharing the goal of delivering products and services that resonate with a wide range of people — regardless of ability or background — they partnered to help realize "a tomorrow people can look forward to."
*D&C: Abbreviation for Diversity & CRAZY
As part of launching the collaboration, Kracie employees took part in an internal training program developed by HERALBONY ACADEMY. A concept movie was also produced and is now available on the Kracie×HERALBONY special site. During production, Kracie staff visited Yamanami Studio — a facility home to many of HERALBONY's contracted artists — where they observed the art-making process and interacted with the artists directly.
Special site: https://www.kracie.co.jp/company/heralbony/
Naive Cool Body Soap (HERALBONY Design)
The first product from the partnership is a limited-edition version of the Naive Cool Body Soap — a summer-ready body soap from Naive, whose cleansing ingredients are 100% plant-derived. Available from May 22, 2026, the packaging features artwork by HERALBONY contracted artist Kahoru Sugimoto. Overlapping circular stamp marks in green and blue create a fresh, distinctive design that stays true to Naive's gentle, plant-based identity while bringing a bold new aesthetic to the product.
Product Overview
Naive is a brand long known for honest, approachable gentleness. This cool edition incorporates an odor-fighting ingredient that addresses sweat and sebum-related odors, along with menthol for a crisp and refreshing wash — leaving skin feeling cool and moisturized through the summer months.
- Product name: Naive Cool Body Soap (HERALBONY Design)
- Sizes: Pump 480mL / Refill 360mL
- Price: Open price
- Release date: Friday, May 22, 2026
- Availability: Drug stores, supermarkets, and similar retailers nationwide
Key Features
- 100% plant-derived cleansing ingredients — gentle on all skin types
- Odor-fighting ingredient*1 — tackles odor from sweat and sebum
- "Healthy Skin Ingredient*2" — protects the skin's natural amino acids and retains moisture while cleansing
- Moisturizing ingredients (western peppermint leaf extract & glycerin) and cooling agent (menthol) — leaves skin feeling fresh and cool
- Herbal mint fragrance
- Free from mineral oil, parabens, and silicone
*1: Ceteth-15, PEG-25 Stearate
*2: DPG, Acetylglucosamine
The Artwork and Artist
(Title unknown)
Kahoru Sugimoto / Yamanami Studio (Shiga Prefecture)
Born in 1979, Kahoru Sugimoto has been attending Yamanami Studio in Shiga Prefecture since 1998. Her early work at the studio involved rolling paper pulp — extracted from milk cartons — into small balls using her palms. Though that particular task no longer exists, the physical memory of shaping material with both hands remains, and still defines what "work" means to her.
Today, her practice has expanded. She selects her favorite colors and presses rubber stamps one by one onto paper cups, carefully layering vibrant circles into colorful, intricate compositions. As with her earlier work, the act of stamping carries a strong sense of purpose, fulfillment, and motivation.
Project Credits
Project:
Business Producer: Masako Muro, Shota Gennoen (HERALBONY)
Planner: Michiko Daimon (HERALBONY)
Project Manager: Moena Suzuki (HERALBONY)
Visual Photography: Karin Noguchi
Movie:
Director: Yui Suzuki
Cinematographer: Masaki Miyamoto / Kenichi Shimura
Sound Recording: Yukiko Shiraishi
Editor: Takayoshi Tsuchiya
Colorist: Anna Fukasawa
Music: Seimaru Togo
Website:
Art Direction: Hiroshi Yamaguchi (monopo Tokyo)
Web Design: Yukiyuki Funayama (Strobo Design Inc.)
