HIROFU (ヒロフ), a ladies' bag brand by World Group's Hirofu Co., Ltd., is launching a new color "Blue Ember" (ブルーエンバー) for its CESTA (チェスタ) series starting June 24 (Wednesday). The new color will be available at the HIROFU online store and at HIROFU stores throughout Japan.
About HIROFU
HIROFU is a leather brand that carries shoes, bags, and accessories, centered around department stores nationwide. Since its founding in 1978, the brand has maintained a concept of Simple, Minimal, and Contemporary — proposing a basic, timeless style that remains unaffected by trends.
The CESTA Series
The CESTA is a Japan-made series crafted from richly thick cowhide, deliberately made without a lining to achieve a remarkably light feel. With fans who love it in different colors and shapes, CESTA is a long-running staple bag that has stood the test of time.
New Color: Blue Ember
The new color "Blue Ember" takes its name from the image of "embers quietly burning." A sophisticated metallic shade that subtly shimmers in chic blue-grey, it adds an understated elegance to any ensemble.
The fine mesh handle that complements the bag's simple silhouette serves as a refined accent. The bags are surprisingly light and easy to use, making them ideal for daily life as well as work and weekend outings.
Available Styles and Prices
The CESTA Blue Ember color is available in the following styles:
CESTA Leather Tote Bag — ¥49,500 (tax included)
CESTA Leather Shoulder Bag S 2WAY — ¥47,300 (tax included)
CESTA Leather Tote Bag L — ¥55,000 (tax included)
CESTA Leather Tote Bag S — ¥42,900 (tax included)
Where to Buy
Online Store: https://store.world.co.jp/s/brand/hirofu/
The Blue Ember color is the perfect companion for summer outfits, adding a cool, refined shimmer to the season's looks.
