To mark their 10th anniversary, accessory brand IRIEBEACH and its sister brand Lufine are teaming up for a joint pop-up event in Minamisenba, Osaka. The event runs for 8 days only, from April 29 to May 6, 2026 — offering a rare chance to see and touch their products in person, as both brands primarily operate through their online store.
IRIEBEACH launched in 2016 with a focus on ocean- and resort-inspired jewelry. The brand has grown a following of over 426,000 on its official Instagram, attracting fans across all genders.
For 2026, the entire year has been designated as "IRIEBEACH / Lufine 10th ANNIVERSARY YEAR," with the Osaka pop-up serving as the first release of the anniversary project.
This year's event is the biggest one yet, with approximately 420 products and over 2,000 SKUs available, spanning new arrivals and popular favorites.
Visitor Campaign
During the pop-up, a limited-quantity giveaway campaign will be held exclusively for visitors.
How to participate:
Step 1
Follow the IRIEBEACH & Lufine official Instagram accounts
Step 2
Post a Story on Instagram mentioning the IRIEBEACH & Lufine official Instagram accounts
Items are available while supplies last. Updates will be shared via official SNS.
Purchase Bonuses
Shoppers can receive gifts based on their purchase amount during the event:
- Spend ¥12,000 (tax included) or more – Receive a chain necklace
- Spend ¥30,000 (tax included) or more – Receive one gacha spin
- Spend ¥40,000 (tax included) or more – Receive a jewelry case
Gifts are available while supplies last.
New products will also go on sale at the event for the first time.
Event Details
Date: April 29 (Wed) – May 6 (Tue), 2026
Hours: 11:00 AM – 7:00 PM
The final day, May 6 (Tue), closes at 6:00 PM
Location:
Minami Senba Danchi IMAGINE & DESIGN
2-6-12 Minamisenba, Chuo-ku, Osaka 542-0081
Payment: Cashless only
Credit cards / QR codes / IC transit cards accepted
