Kamiyacho Oktoberfest 2026 comes to Tokyo World Gate (4-1-1 Toranomon, Minato-ku), directly connected to Kamiyacho Station, for two days on Thursday, October 1 and Friday, October 2, 2026. The event pairs Japanese matcha, drawing worldwide attention, with German beer, the star of any Oktoberfest. Five kinds of Japanese matcha from areas including Yame in Fukuoka Prefecture and Nishio in Aichi Prefecture meet four beers, each with its own character, for a total of 20 combinations of matcha beer to choose from.
*Oktoberfest is a beer festival that originated in Munich, Germany.
Kamiyacho Oktoberfest in 2025
5 Matchas x 4 Beers: Find Your Own Favorite Among 20 Combinations
The event serves 20 combinations of matcha beer, pairing four authentic German beers with five kinds of Japanese matcha that differ in origin and flavor.
Set in the middle of the Kamiyacho office district, the outdoor terrace lets visitors enjoy an open-air moment in the cool autumn breeze. The venue also serves classic Oktoberfest food, such as hot sausages and pretzels, that pairs well with matcha beer's light bitterness.
The matcha used for the matcha beers is set to come from areas including Yame in Fukuoka Prefecture and Nishio in Aichi Prefecture. Choices include Yame tea, known for its sweetness and depth and for having taken first place in the gyokuro category of the 全国茶品評会 for 26 years, and Nishio matcha, prized for its elegant aroma and gentle umami -- an unexpected pairing of Japan's celebrated teas with German beer. Visitors can choose from the full lineup of 20 combinations to find the pour that fits their mood.
It's also worth comparing each German beer's original flavor with how it changes alongside matcha from different regions. Taste your way through the pairing of Japan's varied, celebrated teas with German beer to find your own favorite.
Kamiyacho Oktoberfest 2026 Overview
| Dates | October 1 (Thursday) to October 2 (Friday), 2026, 5:00 PM to 9:30 PM (last order 9:00 PM) |
| Highlights | German beer sales; sales of 20 combinations of matcha beer pairing 5 kinds of Japanese matcha with 4 kinds of German beer; sausages, grilled dishes, and more |
| Venue | Tokyo World Gate (4-1-1 Toranomon, Minato-ku, Tokyo), outdoor plaza "TWG Square". Venue website: https://www.tokyoworldgate.com/kamiyacho/ |
| Access | Directly connected to Kamiyacho Station (Tokyo Metro Hibiya Line); 8-minute walk from Exit 2a of Toranomon Station (Tokyo Metro Ginza Line); 10-minute walk from the Izumi Garden exit of Roppongi-itchome Station (Tokyo Metro Namboku Line); 10-minute walk from Exit A5 of Onarimon Station (Toei Mita Line) |
| Admission | Free |
| Official website | https://www.mori-trust.co.jp/event/oktoberfest2026.html |
| Organizer | Mori Trust Co., Ltd. |
| Cooperation | 麻布台商店会 |
| Notes | See the event's official website for details on each part of the program. |
Matcha's Growing Popularity Worldwide, From Kamiyacho
Matcha represents Japan's traditional culture while also being enjoyed in a range of modern styles, from lattes to sweets, and has spread into an everyday favorite worldwide. Against this backdrop of growing global demand, interest in matcha continues to rise, with an international matcha conference also planned in Tokyo in November 2026.
Rather than treating matcha as a single flavor, the event highlights the aroma, umami, and color that vary by growing region. Using the unexpected pairing with German beer as an entry point, it gives even visitors who don't often try matcha an easy way to enjoy its depth and the character of each growing region.
Recommended pairings
- For something unusual: Weizen x Nishio matcha -- the fruity beer and the matcha's mellowness feel almost like a dessert.
- For a crisp drink: Helles x Yame tea -- a refreshing finish carries a soft waft of the matcha's rich sweetness.
Matcha beer price: ¥1,000 each (tax included)
Weizen x Nishio matcha; Helles x Yame tea
Matcha From Across Japan Gathers in Kamiyacho
The matcha used for this event was chosen by drawing on the Mori Trust Group's nationwide network of municipalities and local businesses, along with ties to local shops around Kamiyacho. By creating a point of connection between the city and the regions, the event aims not only to let visitors enjoy the taste of matcha but also to spark interest in the producing areas and regions behind it.
Event details will continue to be updated on the official website and official social media.
