Kanro Co., Ltd., known for iconic Japanese confections like Kanro Candy and Pure Gummy, will release "Marosh Fresh Cola Flavor," a renewed version of the popular Cola-flavored gummy from its Marosh brand. The product launches exclusively at 7-Eleven stores nationwide on January 27, 2026.
Popular Cola Flavor Gets Refreshing Lemon Upgrade
Marosh is a gummy brand characterized by its chewy, immersive texture and fizzy sweet-and-sour taste. The unique, texture-changing quality became a hit, and within just 1.5 years of launch, the series reached annual sales of 2 billion yen. In July 2025, the brand underwent a renewal, maintaining its signature "immersive texture" while refining the gummy base formulation and refreshing the package design. The update created a cleaner aftertaste and more addictive flavor that keeps you reaching for more.
The new "Marosh Fresh Cola Flavor" adds a refreshing lemon aroma to the popular Cola flavor. The dry carbonation sensation is enhanced by a smooth, melt-in-your-mouth sour powder coating. It's an irresistibly moreish taste that keeps you eating piece after piece. Perfect for refresh breaks or when you need to reset your mind with the immersive texture of Marosh.
Product Details
- Product Name: Marosh Fresh Cola Flavor
- Launch Date: January 27, 2026 (Tuesday)
- Suggested Price: ¥171 (tax included, 8% consumption tax)
- Contents: 46g
- Sales Area: 7-Eleven stores nationwide (some stores may not carry the product)
- Features: Fresh Cola-flavored gummy with addictively chewy, immersive texture and fizzy sweet-and-sour taste
About Marosh
Marosh is a gummy featuring a distinctively chewy, immersive texture and fizzy sweet-and-sour flavor. When you first pop one in your mouth, the sour powder coating delivers a refreshing sensation. As you chew, you experience the satisfying bounce and elasticity before it gradually melts away. This transforming texture became a sensation, helping the brand achieve 2 billion yen in annual sales within approximately 1.5 years of launch, establishing Marosh as one of Kanro's signature brands. The unique, engaging texture continues to win over fans.
Brand Site: https://kanro.jp/pages/marosh
At the time of the Marosh brand renewal, Kanro conducted a survey among 500 high school and university students nationwide on "self-expression and introspection." Approximately 70% responded that they had experienced being unable to express their true passions or dreams, revealing the unique barriers to self-expression among Gen Z students and their sensitivity to others' evaluations. However, the survey also highlighted that time spent "immersed in sensation" without words can help organize feelings and boost self-affirmation, supporting Marosh's brand value of "fostering excitement and encouraging belief in what you love."
Survey Report: "Self-Expression and Introspection Survey Among High School and University Students Nationwide"
https://kanro-corp.g.kuroco-img.app/v=1758249591/files/topics/623_ext_2_0.pdf
About Kanro Co., Ltd.
- Company Name: Kanro Co., Ltd.
- Representative: Tetsuya Murata, President & CEO
- Location: Tokyo Opera City Building, 37F, 3-20-2 Nishi-Shinjuku, Shinjuku-ku, Tokyo
- Founded: November 10, 1912
- Business: Manufacturing and sales of confectionery and food products
- Listed Market: Tokyo Stock Exchange Standard Market (Securities Code: 2216)
- Corporate Website: https://www.kanro.co.jp/
- Product Website: https://kanro.jp/
Since its founding in 1912, Kanro has created beloved products including the eponymous "Kanro Candy," "Kenko Nodoame" (the confectionery industry's first throat lozenge), "Kin no Milk" (the No.1 brand in milk-flavored candy sales), and "Pure Gummy" (a pioneer in adult gummies and the top-selling gummy brand). The company's directly operated store "Hitotsubu Kanro" promotes the appeal of candy under the concept "From Person to Person: Connected by One Piece."
In February 2025, Kanro formulated its "Medium-Term Management Plan 2030" and established "Kanro Vision 2.0." Under the corporate purpose "Sweeten the Future: Hearts Grow, One Piece at a Time," the vision aims to "Create Sweet Moments that Bring Smiles to People and Society," supported by four core values: creating sweet moments, transforming the business foundation, weaving connections to the future, and evolving the creative organization. This vision charts the company's future direction.
Kanro will continue driving growth centered on the domestic gummy business while expanding business domains and business models for sustainable growth. Through business activities that contribute to solving social issues, the company aims to enhance corporate value and contribute to a sustainable future for people and society.
Corporate Purpose: "Sweeten the Future - Hearts Grow, One Piece at a Time"
In 2022, Kanro established its corporate purpose: "Sweeten the Future - Hearts Grow, One Piece at a Time." In an era of rapid change, uncertainty, and unpredictability, this purpose articulates the company's future aspirations while acknowledging its history. By further evolving the technologies cultivated through corporate activities focused on creating futures from sugar and unlocking sugar's potential, Kanro will accumulate moments where "hearts grow, one piece at a time," contributing to a sustainable future for people and society.
