Swiss watchmaker Longines, with over 190 years of heritage, opens the "Longines Archive Exhibition - The Trajectory of Watchmaking Through Time" at Cité du Temps Ginza from March 1 to May 10, 2026. In commemoration of this exhibition, Longines collaborates with Conrad Tokyo, the award-winning luxury Hilton brand hotel, to present the "Cherry Blossom Strawberry Afternoon Tea with Longines" (Period: March 1 to April 30, 2026 / Location: 28F Bar & Lounge "TwentyEight").
About "Cherry Blossom Strawberry Afternoon Tea with Longines"
Longines upholds "Elegance is an attitude" as its brand philosophy, offering timeless and elegant timepieces. The "Cherry Blossom Strawberry Afternoon Tea with Longines" draws inspiration from the Longines PrimaLuna collection - jewelry timepieces that embody the power of the moon - featuring motifs of watch dials and hands. Guests can enjoy 5 types of sweets and 3 types of savories crafted with seasonal ingredients including strawberries and cherry blossoms. Visitors receive a special commemorative gift. Additionally, a "Deluxe Afternoon Tea" option includes champagne toast and a strawberry plate, while the "Cherry Blossom Strawberry Night Tea with Longines" from 6:30 PM offers the experience with free-flow sparkling wine. Experience an elegant moment where Longines' timeless elegance meets Conrad Tokyo's spring sweets creation.
Cherry Blossom Strawberry Afternoon Tea with Longines
Period: March 1 (Sun) to April 30 (Thu), 2026
Time: Daily 11:00 AM to 4:30 PM (2-hour seating)
Location: Conrad Tokyo 28F Bar & Lounge "TwentyEight"
Price:
- Weekdays: 7,900 yen per person
- Weekends & Holidays: 8,500 yen per person
- With Cherry Conrad Bear - Standard Afternoon Tea: 9,400 yen per person (weekdays & weekends/holidays)
- Deluxe Afternoon Tea with Champagne Toast: 12,500 yen per person (weekdays & weekends/holidays)
*All prices include tax and service charge.
Cherry Blossom Strawberry Night Tea with Longines
Time: Daily 6:30 PM to 9:30 PM (Last entry 7:30 PM) (2-hour seating)
Price:
- With Sparkling Wine Free Flow: 11,000 yen per person
- With Champagne Free Flow: 15,000 yen per person
*Includes seasonal limited cherry blossom pattern Conrad Bear
*All prices include tax and service charge.
Collaboration Afternoon Tea Reservations & Inquiries: Conrad Tokyo official website (https://conrad-tokyo.hiltonjapan.co.jp/plans/restaurants/afternoontea/twentyeight-spring) or 03-6388-8745 (Restaurant Reservations Direct Line)
About "Longines Archive Exhibition - The Trajectory of Watchmaking Through Time"
"Longines Archive Exhibition - The Trajectory of Watchmaking Through Time" unveils precious heritage pieces specially brought from the Longines Museum at the Saint-Imier headquarters in Switzerland. Centered on three themes embodying Longines - "Elegance, Pioneer Spirit, and Precision" - the exhibition showcases rare archives including jewelry watches exemplifying elegance and craftsmanship from the early 1910s, pilot watches that made history in horology, and high-precision watches that have led sports timekeeping, along with panel displays unraveling over 190 years of history and innovation.
The venue features a limited-time pop-up store where visitors can purchase current Longines collections. Through both the exhibition and pop-up store, visitors can experience the worldview where Longines' watchmaking spirit and aesthetics, inherited across eras, come alive.
Longines Archive Exhibition - The Trajectory of Watchmaking Through Time
Period: March 1 (Sun) to May 10 (Sun), 2026
Time: 11:00 AM to 7:00 PM
Venue: Cité du Temps Ginza
Nicolas G. Hayek Center 14F (7-9-18 Ginza, Chuo-ku, Tokyo 104-8188)
Inquiries: 03-6254-7350
*Free admission, no reservation required
*Closed days: Please inquire for details
About Conrad Tokyo
Located in Shiodome near Ginza with panoramic views of Hamarikyu Gardens, Rainbow Bridge, and Tokyo Bay, Conrad Tokyo features modern Japanese design. The hotel offers 291 spacious rooms with Tokyo's largest standard rooms at 48 square meters, four vibrant restaurants and a bar & lounge, state-of-the-art banquet facilities in large, medium, and small sizes, and the 1,400-square-meter "Mizuki Spa & Fitness" featuring spa, pool, and fitness facilities. Conrad Tokyo consistently receives top ratings from domestic and international publications including Forbes Travel Guide, Conde Nast Traveler, and Travel and Leisure. For more information about Conrad Tokyo, visit conradtokyo.jp. Follow updates on Facebook, X, Instagram, and LINE.
About Conrad Hotels & Resorts
Conrad Hotels & Resorts, the largest portfolio among Hilton's luxury brands, operates approximately 50 hotels across five continents. The brand seamlessly blends bold design, impactful experiences, and curated contemporary art to inspire purpose-driven travelers. Through intuitive service and experiences that truly connect with each destination, Conrad elevates guests' sense of exploration. The brand has refreshed its signature "Conrad 1/3/5" program to introduce culture, adventure, and local charm through experiences within 1-hour, 3-hour, and 5-hour timeframes, providing opportunities to deeply connect with destinations. In addition to award-winning hotels, Conrad offers residences providing sophisticated design, premium amenities, and purposeful service in attractive destinations worldwide. Reservations can be made through the official website or Hilton's industry-leading Hilton Honors mobile app. Hilton Honors members who book directly through Hilton's official channels receive immediately available benefits.
For the latest information, visit stories.hilton.com/conradhotels, Instagram, and X.
About Longines
Since 1832, Longines has been based in Saint-Imier, Switzerland. Its watchmaking expertise reflects a strong passion for elegance, pioneer spirit, and precision. With excellent performance and extensive experience as timekeeper for world championships and partner to international sports federations, Longines has built strong and lasting relationships with the sports world for many years. With a winged hourglass as its emblem, Longines upholds "Elegance is an attitude" and is known for elegant timepieces. As a member of the world-leading watch manufacturer Swatch Group, Longines operates in over 150 countries. For details, visit the official website www.longines.jp. The "Longines Archive Exhibition - The Trajectory of Watchmaking Through Time" will be held from March 1 (Sun) to May 10 (Sun), 2026 at Cité du Temps Ginza (Nicolas G. Hayek Center 14F, 7-9-18 Ginza, Chuo-ku, Tokyo 104-8188) (11:00 AM - 7:00 PM). Inquiries: 03-6254-7350
Longines Official LINE Account: https://page.line.me/080cjajm
Longines Official X Account: https://x.com/Longines_Japan
