Maison de FLEUR, the brand from STRIPE INTERNATIONAL Inc. (headquartered in Okayama City, Okayama Prefecture; President and CEO Masashi Kawabe), is opening pre-orders on Friday, August 7, 2026 for a collaboration collection with Sanrio's character Hanamaruobake, available through the official web store STRIPE CLUB and on ZOZOTOWN.
The collection celebrates Hanamaruobake's birthday on August 7, and centers on Marumaru dressed up in a gingham-check ribbon, alongside its friends Kokomaru and Marun, across four items in total.
The frilled square tote bag prints Marumaru, Kokomaru, and Marun playing their signature game of hide-and-seek onto satin fabric, with a lining that scatters all three characters and their hanamaru marks across an all-over pattern. The 2-way tote bag makes a statement with Marumaru's face embroidered onto a soft, fluffy fur material, and comes with a shoulder strap so it can be carried two different ways depending on the occasion.
Also available are a pouch embroidered with Marumaru holding a red pencil alongside a hanamaru mark, and a charm dressed up with a gingham-check and organza ribbon for a touch of flair.
Enjoy this special collection celebrating Hanamaruobake's birthday, designated "Hanamaru Day."
Maison de FLEUR × Hanamaruobake Collection
Prices include tax.
Hanamaruobake Frilled Square Tote Bag
Colors: Ivory / Pink
Price: ¥7,700
Hanamaruobake 2-Way Tote Bag
Color: White
Price: ¥8,800
Hanamaruobake Embroidered Pouch
Color: Ivory
Price: ¥4,500
Hanamaruobake Gingham Ribbon Charm
Colors: Sax / Light Yellow / Pink
Price: ¥3,950
Hanamaru Day
Hanamaruobake is a mysterious little ghost character who hands out a hanamaru to anyone who worked hard that day. In its honor, August 7 has been designated "Hanamaru Day" each year, a day for recognizing one another's daily efforts and exchanging hanamaru, and it has been officially certified and registered as a memorial day by the Japan Anniversary Association.
It's a chance to tell each other "you did great" and "thanks for all your hard work today," and to take a moment to notice the effort you and the people close to you put in.
About Maison de FLEUR
Maison de FLEUR is a gift brand built around bringing happiness to the world through gifts, pairing a French-inspired aesthetic with elegant, refined design that values the moment of giving. From the instant something feels "cute," through the moment its wrapping is opened, and beyond, the brand focuses on delivering an experience that stays with people.
Brand site: https://stcl.page.link/4Y52
Collection Overview
Collaboration: Maison de FLEUR × Hanamaruobake
Pre-order period: 8:00 PM, Friday, August 7 – 11:59 PM, Sunday, August 23, 2026
Where to buy: Official web store STRIPE CLUB (https://stcl.page.link/NZgQ), ZOZOTOWN
Estimated delivery: Early to mid-December 2026
Items: 4 total — 2 bags, 1 pouch, 1 charm
