Samantha Thavasa Petit Choice Debuts New "Tiny Chum" Collection

Published: August 14, 2026
Samantha Thavasa Petit Choice Debuts New "Tiny Chum" Collection

A new "Tiny Chum" collection is arriving at Samantha Thavasa Petit Choice, featuring seven items in all.

Release Schedule

  • August 14 (Fri): Advance reservations open on the official online shop
  • August 15 (Sat): Advance reservations open at Samantha Thavasa Petit Choice retail stores
  • August 21 (Fri): On sale at the official online shop and Samantha Thavasa Petit Choice retail stores

"Tiny Chum" Collection Feature Page

https://www.samantha.co.jp/shop/e/epb2608b1/

Tiny Chum collection lineup

Multi Pass Case & Folding Wallet — Multi Pass Case ¥17,600 / Folding Wallet ¥20,900

This wallet is designed around an apple pie baked together by "Tiny Chum" and "Hello Kitty." A lattice pattern representing the apple pie crust is a key feature, while the red base of the multi case and wallet expresses the apple motif.

Multi pass case detail

Folding wallet detail

The hardware at the center is designed to look like "Tiny Chum" peeking out from an apple studded with stones.

Hardware detail

Handbag — ¥22,000

Handbag

Handbag detail

Based in red to evoke a bright red apple, this handbag features a rounded silhouette as its key point. Hardware is attached at the center, and the lining includes a pocket for storing small items.

Handbag lining pocket

Pouch Charm — ¥8,800

An adorable pouch charm featuring "Tiny Chum" holding an apple.

Pouch charm

Pouch charm detail

It's sized to hold candy, coins, and similar small items. Being mini-sized, it's an item meant to be paired and coordinated with as a bag charm.

Pouch charm size

Charm / Zipper Charm (2 Types) ¥4,950 / Bag Charm ¥6,600

Bag charm

A bag charm featuring an apple-motif frame designed with an apple and "Tiny Chum." The chain is designed with sparkling, colorful stones.

Zipper charm designs

Zipper charm detail

The zipper charm comes in two designs featuring "Tiny Chum" and "Hello Kitty." The key features are "Tiny Chum" holding an apple in one design, and "Hello Kitty" holding an apple in the other. It's a series meant to be paired with the multi pass case, wallet, and other items.

Samantha Thavasa Petit Choice Official Site

https://www.samantha.co.jp/Samantha_Thavasa_Petit_Choice/