NATURAL BEAUTY BASIC, the womenswear brand operated by TSI Corporation, is releasing its first-ever collaboration with Sanrio's popular character Pompompurin. The lineup arrives Monday, August 10, 2026 at NATURAL BEAUTY BASIC stores nationwide and on the official online store, mix.tokyo.
The pairing was made possible by a shared milestone: both Pompompurin and NATURAL BEAUTY BASIC are marking their 30th anniversaries this year, making this their first-ever collaboration.
Collection Concept
The collection reinterprets Pompompurin's gentle, endearing world through NATURAL BEAUTY BASIC's elegant, grown-up-cute design sensibility. The 12-item lineup is built for everyday wear, including T-shirts and cardigans alongside a basket bag and a mirror charm.
Free Sticker Campaign
Customers who purchase a collaboration item will receive one of six original "Pompompurin × NATURAL BEAUTY BASIC" stickers at random, one per qualifying item, while supplies last. Designs cannot be chosen.
- Campaign start: Monday, August 10
- One sticker per qualifying item purchased
- Designs are assigned randomly and cannot be selected
- Limited quantities; the campaign ends once stickers run out
Sale Details
- Launch date: Monday, August 10, 2026
- Lineup: 12 items in total, including T-shirts, cardigans, a basket bag, and a mirror charm
- Where to buy: NATURAL BEAUTY BASIC stores nationwide and the official online store, mix.tokyo
