Maruetsu supermarket will begin accepting reservations for their 2026 ehomaki (lucky direction sushi rolls) on Saturday, December 27, at stores (excluding some locations) and through their online supermarket "Online Delivery."
*All photos are for illustrative purposes.
This Year's Recommended Products
The 2026 Maruetsu ehomaki lineup includes premium seafood options using Hokkaido salmon and scallops, the "Shiawase Ehomaki" delivering "three kinds of happiness," an ehomaki set using "first-harvest seaweed," and specialty rolls from the sushi restaurant "Uoetsu."
*Product availability may vary by store.
Hokkaido Salmon and Scallop Shofuku Ehomaki
*Half size only (approx. 9cm length)
¥1,580 (excluding tax)
¥1,706 (tax included)
Ingredients:
Hokkaido scallop, Hokkaido salmon, bluefin tuna, shrimp, salmon roe, herring roe, egg omelet, snow crab, cucumber, perilla leaf
This premium seafood ehomaki features luxurious seafood including Hokkaido salmon and scallops, bringing smiles with every bite.
Shiawase Ehomaki (Luxury Seafood)
1 roll (approx. 14cm length)
¥1,380 (excluding tax)
¥1,490 (tax included)
Ingredients:
Hokkaido scallop, bigeye tuna, salmon roe, herring roe, salmon, shrimp, egg omelet, perilla leaf, cucumber
Shiawase Ehomaki (Grilled Mackerel)
1 roll (approx. 14cm length)
¥980 (excluding tax)
¥1,058 (tax included)
Ingredients:
Grilled mackerel, perilla leaf, pickled ginger, cucumber
Maruetsu's "Shiawase Ehomaki" delivers three kinds of happiness: "just the right size happiness," "just the right price happiness," and "delicious happiness." The "Shiawase Ehomaki (Luxury Seafood)" features nine types of ingredients including salmon roe, scallop, and herring roe, perfectly balanced in our signature seafood roll. The "Shiawase Ehomaki (Grilled Mackerel)" showcases carefully deboned, fatty mackerel grilled to perfection and wrapped with pickled ginger for an exquisite flavor.
Creative Edomae Sushi Sushitama Kagari Supervised Anago Thick Roll
(Limited Quantity)
1 roll (approx. 18cm length)
¥2,480 (excluding tax)
¥2,678 (tax included)
Ingredients:
Seared live-prepared conger eel, egg omelet, kanpyo, simmered shiitake mushroom, oboro (fish flakes), flying fish roe, cucumber, perilla leaf
"Sushitama Kagari" is a creative sushi restaurant by a craftsman who was involved in launching the Nihonbashi conger eel specialty shop "Tamai," bringing Edomae techniques to life in modern style. This supreme roll is supervised by a craftsman who knows conger eel inside and out. Please enjoy with the special sauce.
First-Harvest Seaweed Tuna Ehomaki Set
3-roll set (each approx. 9cm length)
¥980 (excluding tax)
¥1,058 (tax included)
Set Contents:
Southern bluefin tuna akami roll, bigeye tuna tekka roll, tuna tataki roll
"First-harvest seaweed" refers to seaweed harvested first in the fishing season. This first-picked seaweed is tender with excellent texture and melt-in-your-mouth quality.
Ehomaki 4-Roll Set (Rei)
4-roll set (each approx. 7.5cm length)
¥2,780 (excluding tax)
¥3,002 (tax included)
Set Contents:
Scallop and salmon roe, salmon and salmon roe, winter yellowtail, tuna tataki
Ehomaki 4-Roll Set (Hana)
4-roll set (each approx. 7.5cm length)
¥2,980 (excluding tax)
¥3,218 (tax included)
Set Contents:
Fresh bluefin tuna and tuna tataki, salmon and salmon roe, conger eel, tuna tataki
From the fresh fish sushi restaurant "Uoetsu" comes recommended ehomaki sets emphasizing freshness! The "Ehomaki 4-Roll Set (Rei)" is a luxurious four-variety set featuring scallop and seasonal winter yellowtail. The "Ehomaki 4-Roll Set (Hana)" features generous conger eel portions across four diverse ehomaki varieties.
2026 Maruetsu Ehomaki Reservation Details
1. Reservation Period: December 27, 2025 (Saturday) to January 27, 2026 (Tuesday) 6:00 PM
2. Store Pickup Date: February 3, 2026 (Tuesday) from 10:00 AM onward
3. Reservation Locations: Maruetsu, Maruetsu Petit, and Lincos stores
*Some stores may not accept reservations.
Online Supermarket 'Online Delivery' Reservations Also Available
You can also make reservations through our online supermarket "Online Delivery."
Check delivery areas here:
https://www.maruetsu.co.jp/onlinedelivery/
*Only customers within the 'Online Delivery' delivery area can make reservations.
Maruetsu has defined our future vision as "Aspirational Form," which serves as our guiding principle.
Aspirational Form
Based on our brand message "Shiawase Ikkatsu" (Happy Living),
we aspire to become "the closest presence" supporting the lives of customers, employees, and the community.
