Maruyama Coffee Launches Limited-Edition "Marshmallow Blend" for White Day Season Starting February 15

Published: February 14, 2026
Maruyama Coffee Launches Limited-Edition "Marshmallow Blend" for White Day Season Starting February 15

Maruyama Coffee is releasing a White Day limited-edition blend called "Marshmallow Blend" starting February 15, 2026. This seasonal offering has been a popular annual tradition, crafted with careful attention to bean selection and roasting to capture the spirit of the White Day celebration.

Marshmallow Blend Coffee Beans

Marshmallow Blend Drip Bag

A Soft, Mellow Flavor Profile

The "Marshmallow Blend" features a gentle acidity reminiscent of cherries and a rich, pleasant sweetness similar to cashew nuts. This coffee embodies the light and fluffy texture of marshmallows, making it a perfect gift for White Day or to express everyday appreciation.

The blend is available in 100g and 200g whole bean pouches, as well as convenient drip bags for easy brewing at home or the office.

Product Details

Product Name: Marshmallow Blend

Roast Level: Medium roast

Flavor Profile: Cherry, cashew nut, light and fluffy texture

Taste Indicators:

  • Bitterness: ●●〇〇〇
  • Acidity: ●●●〇〇
  • Body: ●●●〇〇
  • Aroma: ●●●〇〇

Pricing:

  • Coffee beans 100g: ¥865 (tax excluded) / ¥934.20 (tax included)
  • Coffee beans 200g: ¥1,730 (tax excluded) / ¥1,868.40 (tax included)
  • Drip bag (single): ¥200 (tax excluded) / ¥216.00 (tax included)
  • Drip bag (5-pack): ¥1,111 (tax excluded) / ¥1,199.88 (tax included)

Sales Period: February 15, 2026 to March 14, 2026

Where to Buy: Maruyama Coffee directly-operated stores, online store, and other locations

Coffee Marshmallows

Sophisticated Coffee Marshmallows

Complementing the coffee blend, Maruyama Coffee offers coffee-flavored marshmallows that combine fluffy, chewy marshmallow texture with smooth, slightly bitter coffee cream. The marshmallow melts slowly in your mouth, creating a gentle blend of sweetness and coffee flavor.

The marshmallow's distinctive texture is achieved through proprietary techniques developed over 110 years of marshmallow manufacturing expertise. By incorporating plenty of air while maintaining fine texture and elasticity, the result is a unique "fluffy yet chewy" consistency.

The coffee cream filling uses Maruyama Coffee's signature blend, beloved since the company's founding. The cream balances aromatic richness and deep body with a pleasantly bitter taste, creating a sophisticated marshmallow treat.

These marshmallows pair beautifully with coffee or café latte during a relaxing moment.

Product Name: Maruyama Coffee Original Coffee Marshmallow

Price: ¥578 (tax excluded) / ¥624.24 (tax included)

Where to Buy: Maruyama Coffee directly-operated stores, online store, and other locations

About Maruyama Coffee

Maruyama Coffee is a specialty coffee manufacturer that sources beans directly from producers by visiting coffee-growing regions. The company's commitment to quality extends throughout the entire organization, resulting in a diverse selection of unique varieties and profiles not available elsewhere.

The coffee beans handled by Maruyama Coffee are rare, high-quality beans sourced through trusted relationships with producers built over more than 20 years. Maruyama Coffee views coffee beans as "agricultural products," emphasizing the importance of variety, growing environment, and processing methods.

Currently, the company operates 13 directly-managed stores: 4 in Nagano Prefecture (including the flagship Karuizawa store), 8 in Tokyo, and 1 in Yamanashi Prefecture. Products are also available through the online store and various retail outlets including supermarkets.

Maruyama Coffee Logo

Beyond specialty coffee beans, Maruyama Coffee offers products that make specialty coffee easily enjoyable at home, including "Liquid Coffee" and "Café Latte Base," as well as sweets made with specialty coffee such as marshmallows, yokan (sweet bean jelly), and baumkuchen.

Maruyama Coffee Store Interior

Maruyama Coffee Products Display

As both a manufacturer and food service operator, Maruyama Coffee operates on the principle of "being closely involved in every process from the farm to the customer's cup."

Official Website: https://official.maruyamacoffee.com/

Online Store: https://www.maruyamacoffee.com/ec

Official X (Twitter): https://twitter.com/MARUYAMA_COFFEE

Official Instagram: https://www.instagram.com/maruyama_coffee/