Matchami Lab, a flavored matcha brand developed by Singapore-based Matchami Global Pte.Ltd., is holding its first-ever POP UP STORE at Zero Base Omotesando in Tokyo. The store is open for three days only, from Friday, November 6 to Sunday, November 8, 2026.
Visitors can enjoy flavored matcha drinks, as well as pound cakes and madeleines developed for this pop-up. Matcha powder and original matcha kits that can be enjoyed at home are also on sale.
About Matchami Lab
Matchami Lab is a brand that builds on high-quality matcha and creates a new way into matcha through combinations with flavors.
Matcha is spreading around the world, but for many people it has not become an everyday choice because the etiquette seems demanding or the taste seems too bitter. Matchami Lab was created to lower that hurdle and make matcha something to enjoy more freely and casually. The brand's concept is to move matcha from something "for those in the know" to something anyone can choose, offering a cup that fits into everyday life by combining high-quality matcha with flavors.
The "Lab" in the name stands for a laboratory that keeps researching combinations of matcha and flavors.
The packaging and shop design deliberately move away from the traditional Japanese image. Built around a pastel color palette, the look is light and luxurious. Like cosmetics, it is designed to lift your mood when you pick it up, as a small everyday treat.
This pop-up is the first time Matchami Lab is being shown to the public.
Comment from the Founder
Rebecca Taieb, founder of Matchami Lab, says the following about the brand's aim of bringing matcha, which is drawing attention around the world, into everyday life.
Having long held a deep admiration for Japan, I have spent my travels engaging with the people who sustain the world of premium matcha, from those who uphold its time-honored traditions to the master artisans who craft it. Matchami Lab was born from these very encounters. While maintaining a profound respect for authentic Japanese matcha, we aim to share its allure with a global audience through creativity, contemporary design, and unexpected flavor profiles. We want people to enjoy matcha whenever they choose, in whatever way they prefer, regardless of their nationality, their familiarity with traditional tea ceremonies, or the time of day. Omotesando, a place where people from all over the world converge, serves as the perfect starting point from which to share this vision.
What's on Offer
- Matcha lattes (7 varieties, from ¥900)
- Madeleines and pound cakes
- Matcha powder, sold in store
- Matcha kits
Event Details
Store name: Matchami Lab Omotesando POP UP STORE
Dates: Friday, November 6 to Sunday, November 8, 2026
Hours: November 6 (Fri): 11:00 AM to 6:00 PM / November 7 (Sat) and November 8 (Sun): 11:00 AM to 7:00 PM
Venue: Zero Base Omotesando (3-5-22 Kita-Aoyama, Minato-ku, Tokyo 107-0061) / 1-minute walk from Exit A3 of Omotesando Station on the Tokyo Metro
Main products: Flavored matcha drinks, pound cakes, madeleines, matcha powder
Payment: Various cashless payment methods
Related Links
- Official website: https://matchamilab-popup.studio.site/
- Official Instagram: https://www.instagram.com/matchamibymatchamilab
- Official TikTok: https://www.tiktok.com/@matchami.lab/
