MD Holdings Co., Ltd. (headquarters: Higashiosaka City, Osaka Prefecture) will launch Tai no Aburi-yaki, a new addition to the Sakana no Aburi-yaki series, on March 2, 2026. This luxurious snack uses three types of sea bream and delivers the natural umami of premium ingredients.
Development Background
This product joins the Sakana no Aburi-yaki series, which has shipped over 5.3 million packs since its March 2022 launch (based on shipment data from March 2022 to December 2025, according to MD Holdings). As a new offering in this well-loved series that spans generations, the company developed a seafood delicacy using three types of sea bream: threadfin bream (itoyoridai), red snapper (kintokidai), and tilefish (amadai), allowing customers to enjoy distinct textures from each variety.
With its high protein and low fat content, this product works well as a healthy snack or an accompaniment to alcoholic beverages. Per 100g, it contains 41.1g of protein, 1.3g of fat, 740mg of calcium, 11.2mg of niacin, 3.9μg of vitamin B12, and 3.0μg of vitamin D—numerous fish-derived nutrients.
The sweet seasoning combined with the aromatic flavor created by charring, plus the varying textures of three different sea bream varieties, make this product appealing not only to those seeking delicious snacks but also to health-conscious consumers.
Product Features
- A seafood delicacy featuring three types of sea bream with sweet seasoning, charred to bring out aromatic depth
- Mixed varieties allow tasters to experience the distinct textures and flavors of threadfin bream, red snapper, and tilefish
- Threadfin bream offers flaky flesh and a light, refreshing umami
- Red snapper provides crispy skin and firm, chewy meat
- Tilefish delivers tightly-packed flesh with sweetness that intensifies with every bite
- Per 100g: 41.1g protein, 1.3g fat, 740mg calcium, 11.2mg niacin, 3.9μg vitamin B12, 3.0μg vitamin D—rich in fish-derived nutrients
- Abundant in fish-derived protein and calcium
- Perfect not only as a drinking snack but also as a healthy between-meal option
Sakana no Aburi-yaki Series
The Sakana no Aburi-yaki series is a seafood delicacy line focused on the "aburi" (charred) production method to maximize the natural umami of ingredients. It is characterized by rich flavors created through aromatic charring and concentrated ingredient umami.
As of January 2026, the lineup includes two products: Sakana no Aburi-yaki (a mix of horse mackerel, sardine, whiting, and Japanese halfbeak) and Sakana no Aburi-yaki Yuzu Ponzu flavor (a mix of horse mackerel, sardine, whiting, and sardinella with refreshing yuzu citrus acidity).
Product Overview
Product Name: Tai no Aburi-yaki
Reference Price: 486 yen (tax included, 8% consumption tax)
Contents: 60g
Release Date: March 2, 2026 (Monday)
Sales Area: Supermarkets and drugstores nationwide, MD Holdings official online shop (https://store.md-holdings.com/)
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