Nenrinya, a baumkuchen specialty shop operated by Grapestone Co., Ltd. (headquartered in Ginza, Chuo-ku, Tokyo), is opening a pop-up store at Morioka Station Building Fezan Main Building 1F Fezan Patio from February 1 (Sunday) to February 14 (Saturday), 2026.
Popular Tokyo Baumkuchen Specialty Shop Comes to Morioka for Limited Time!
Nenrinya, with its main store in Ginza, Tokyo, is a Japanese-born baumkuchen specialty shop known for its distinctive pure white noren curtain. With unique texture and flavor developed through years of research, it became a hit immediately upon opening and is now loved as a representative taste of Tokyo. This popular Nenrinya is coming to Morioka for a limited time! Valentine's limited items and new winter releases will also be available. Don't miss this opportunity to savor Nenrinya's delicious offerings.
Products Available
Chocolate-Filled Baumkuchen: Valentine's Limited "De La Chocolat Ginza"
The base is Nenrinya's winter specialty "Mount Baum Brownie." Made with Venezuelan cacao mass with a nutty flavor and Swiss Felchlin's "Centenary Cocoa," the batter is slowly baked for an extended time.
The chocolate topping is "Charcoal-Roasted Chocolat," melted with charcoal-roasted couverture for deep richness. By pouring it generously, they've created a baumkuchen filled with chocolate inside and out. Furthermore, it's dressed up for Valentine's with crispy pearl chocolate. This is a "Ginza quality" creation available only now.
The glamorous gift box, featuring chocolate mountain ridges drawn on gold with a ribbon tied, is perfect as a Valentine's Day present.
Price: 1 piece ¥1,728 (before tax ¥1,600)
Winter-Limited New Release: Golden Baumkuchen "Hitokuchi Mount Baum (Gold Chocolat)"
Carefully caramelized sugar and milk create Gold Chocolat—an extra step that produces a rich, aromatic flavor reminiscent of caramel. The base is Nenrinya's signature "Mount Baum Shikkari Me," delicately baked layer by layer with moist maturation inside. This special creation features rich buttery baumkuchen generously topped with Gold Chocolat.
The elegant and gorgeous package design is perfect for winter gifts or a small treat for yourself.
Price: 3 pieces ¥1,404 (before tax ¥1,300)
Winter Classic with Over 1.75 Million Units Sold: "Mount Baum Brownie"
Made with carefully selected Venezuelan cacao mass with a nutty flavor and Swiss Felchlin's Centenary Cocoa, inherited over a century, this is slowly baked for an extended time. It features couverture from a long-established cacao manufacturer with over 100 years of history, using their in-house roasted cacao mass. This baumkuchen has deep chocolate richness layered throughout, creating a profound taste.
Price: 1 piece ¥1,080 (before tax ¥1,000)
Nenrinya's Signature "Mount Baum Shikkari Me"
"Mount Baum Shikkari Me" features a crispy exterior with a moist, matured interior. The rich butter-flavored batter is slowly baked in their proprietary oven to bring out its deliciousness—a carefully crafted baumkuchen.
Price: 1 mountain ¥1,836 (before tax ¥1,700)
Enjoy Nenrinya's Winter: "Hitokuchi Mount Baum (Gold Chocolat & Brownie)"
An assortment that lets you enjoy both the golden baumkuchen "Hitokuchi Mount Baum (Gold Chocolat)" and the winter classic "Mount Baum Brownie" together. Savor Nenrinya's winter-limited items.
Price: 6 pieces ¥2,484 (before tax ¥2,300)
Winter-Limited Bite-Sized Baumkuchen Assortment "4 Varieties"
An assortment featuring the two signature products "Mount Baum Shikkari Me" and "Straight Baum Yawaraka Me," winter-limited "Mount Baum Brownie," and "Mount Baum Omatcha" with fragrant domestic matcha.
Price:
- 5 pieces ¥1,512 (before tax ¥1,400)
- 10 pieces ¥2,916 (before tax ¥2,700)
Event Information
Period: February 1 (Sunday) to February 14 (Saturday), 2026
Location: Morioka Station Building Fezan Main Building 1F Fezan Patio
※ Prices shown are suggested retail prices
※ Popular items may sell out early. Thank you for your understanding.
About Nenrinya
Official website: https://www.nenrinya.jp/
Official Instagram: https://www.instagram.com/nenrinya_ginza/
Official X: https://x.com/nenrinya_ginza
Born in 2007, Nenrinya is a Japanese-born baumkuchen specialty shop recognizable by its pure white noren curtain. Pursuing flavors that resonate with Japanese sensibilities, they've created two baumkuchen with unique textures: the signature "Mount Baum Shikkari Me" with a crispy exterior and moist, matured interior, and "Straight Baum Yawaraka Me," fluffy and juicy like castella. These one-of-a-kind baumkuchen, born from years of research and development, continue to be loved as a representative taste of Tokyo.
